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Ex-Amazon Executive reveals Jeff Bezos' trick he is now using at his new company



Businessman Charlie Kindel, "mastermind" behind the Amazon Alexa for Smart Home Devices, ran over his former role in billionaire Jeff Bezos' tech company last week.

Kindel – who left Amazon in 2018 to serve as senior vice president of home automation products company Control4 – said Amazon founder and CEO taught him several valuable lessons during his nearly five years there. A special exercise said he was trying with his own workers.

"It's fun for me to take what I've learned on Amazon and apply it," Kindel told CNBC on Sunday.

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The former director of Alexa Smart Home explained that he is now using Bezo's famous release press "trick" to help his team see the big picture when making new products.

The tactic that has been referenced for years involves a developer writing a hypothetical press release explaining their new update or function before writing "a single code", "Insider Insider reported in 201

5. Andy Jassy, Who Leads Amazon Web Services Explained the Process at a Research Summit That Year

Jassy said the "working back" method helps developers fully think through their ideas before they begin, according to the publication.

Kindel said his employee s on Control4 has welcomed the various techniques he has brought with him from Amazon, especially the press release.

] "It has been really rewarding to see how eager people in my teams should try these things and experiment with them" told CNBC.

CLICK HERE TO MAKE FOX BUSINESS APP [19659002] In an August 2018 blog that announced its move to Control4 – which will be acquired by SnapAV worth $ 680 million, Kindel said he was eager to challenge himself technologically.

"The team is great, and I look forward to learning to get things done on a much smaller public company. I am also fascinated and a little scared to accept one I am known for building and shipping multiple unique products and platforms, in this role I will be responsible for dozens of products across multiple domains, "he wrote at that time.

He also admitted in a separate post that the pace of Amazon had come to him and he "had to take the breath."

But he said he respects Bezos worthy ethical.

"I've heard Jeff Bezos say repeatedly:" A team can never spend too much time discussing their principles, "Kindel added to the CNBC team at Control4 is probably tired of repeating this mantra. get a set of people set on tightly written pithy guiding principles (principles) early, all decisions on the road become much easier. "

Ticker ] Security Last Change % Chg
AMZN AMAZON.COM INC. 1,823.28 +7.80 + 0.43%

An analyst for Piper Jaffray recently predicted Amazon's total value could reach a lot of $ 1.5 trillion over the next two years.

"We believe that AMZN shares will be ach $ 3,000 at one time between mid-& 21st and 21nd in mid-24 or within 24-36 months," Michael said. Olson, senior analyst for Piper, in an email to customers last week.


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