The ongoing legal dispute between Epic and Apple airs live this week, and one lot of incredible things have already come out of it. Tim Sweeney, Epics’ founder and CEO, has been repeatedly asked to identify consoles; the money Epic paid out for their first nine months of free play on the Epic Games Store was revealed; and we also have the really passive-aggressive email where Epic is trying to kind of convince, kind of threatens Sony to add cross-play to Fortnite.
It has already been bomb after bomb from a bunch of well-paid executives who email people as if they are asking a misbehaving child to do their homework, but it turns out that especially an executive is actually quite comfortable behind the scenes .
That man is Phil Spencer, Xbox Head, who has been recently maybe teasing a kind of Xbox-Nintendo collab. Most people think that collab will turn out to be xCloud, Xbox’s cloud gaming service, on Switch – and if we read between the lines in Phil’s email, that may just be the case. It appears he has been pitching xCloud to other platform owners – it would be Sony and Nintendo – since at least August 2020.
But the biggest revelation (for our money, anyway) is that Phil Spencer is sending very nice emails. He apologizes several times for being behind (we can relate to that), and he doesn’t even use that much business jargon to get his point across! Sure, maybe he’s just talking like that to other CEO-type people, but still – the art that a good email is worth appreciating.
Here is the email text with a little extra formatting for readability:
“I owe you a lot of things and I’m behind. I’m sorry for that, just a lot is going on, but it’s not an excuse.
You’ve obviously seen our Samsung announce, and now our back and forth with Apple. At the highest levels of [Microsoft], we are committed to pushing for these policies and continuing to expand our console platform capabilities. You can call in when you are feeling well.
But I just wanted to tell you that I have your opinion on xCloud on other consoles (have not given up), [Free to Play games] outside [Xbox Gold] (we’ll get there and I’ll partner with you) and our Store Rights Ideas as items I’ll review with you to make progress. I’m committed to it right behind.
Hope you are doing well,
We know Phil Spencer is really good at breaking up with people in a good way.