The company wants to increase revenue for developers and publishers.
Epic Games founder and CEO Tim Sweeney has defended Epic Games Store's current exclusivity strategy, stating that tactics are the only way to change the current status quo.
Speaking as part of a thread on Twitter, Sweeney said "We believe that exclusive is the only strategy that will change the 70/30 status quo on a large enough scale to permanently impact the entire gaming industry."
This question comes to the heart of Epic's strategy to compete with dominant businesses. We believe that exclusive companies are the only strategy that will change the 70/30 status quo on a sufficiently large scale to permanently impact the entire gaming industry.
̵1; Tim Sweeney (@TimSweeneyEpic) June 25, 2019
He continued to explain that the exclusives "though unpopular with dedicated steam players do work as they are established by the major publishing stores and by the main Epic Games store releases compared to their previous Steam revenue projections and their actual console sales. "
At Present is the dominant PC store counter Valve's Steam, which currently takes 30% reduction from the retail price of a game for itself. Epic takes less than half of this with a 12% cut that leaves the game publisher and / or developer with an 88% share of income. Sweeney has repeatedly stated that he believes that Valve's 30% cut is bad for the gaming industry as a whole.
"Will the resulting 18% increase in developers and publishers distribute revenue players?" He said in a follow-up tweet. "Such gains are generally divided among (1) reinvestment, (2) profits, and (3) price reductions. The more games competing with each other, the more likely the proceeds are to go to (1) and (3)."
" So I think this approach passes the test, which ultimately benefits players after the game shops have rebalanced and developers have reinvested more of their fruits of their work into creation rather than taxation, "he added.
Sweeney often treats complaints about Epic's exclusive policy on Twitter. In April, he said that Epic would end exclusivity agreements if Steam committed to an 88% developer share. Until then, the company intends to secure exclusive companies such as Metro Exodus, Borderlands 3 and Quantic Dream's former PlayStation exclusive library.
Matt Purslow is the IGN UK news and entertainment writer. You can follow him on Twitter .