As the hype over Model 3 in the United States dies down, and attention shifts to Tesla's upcoming Model Y and semitruck, Wall Street Tesla monitors sales figures in Europe and China for advice on the company's potential to grow into a regular car maker. Musk noted both regions in his email.
"What has made it particularly difficult is that Europe and China at the same time experience the same massive increase in delivery volume that North America experienced last year."
Wedbush analyst Dan Ives mentioned the importance of overseas markets in a bullish note to investors on Wednesday:
"While there are Street concerns, some European unit shipments may skip in the second quarter and out of the first quarter, which could happen linearly in the first half of 201
Ives also sees China as a potential growth catalyst for Tesla, on the heels of recent price cuts that could make Tesla vehicles more accessible to customers there.
Here is the email in its entirety.
From: Elon Musk
Subj. Vehicle delivery assistance is needed!
March 21, 2019
In the last ten days of this quarter, consider your primary priority to help with car delivery. This applies to everyone. As a challenge, it's good to have as we have built cars and people have bought the cars, so we just need to get cars for their new owners!
What has made it particularly difficult is that Europe and China are experiencing the same massive increase in delivery volume as North America experienced last year. In some places, the delivery rate is over 600% higher than its previous peak! This was further exacerbated by a lack of supplier deficiency on EU-specific components and an error in printing stickers from our side in China, which was solved only in recent weeks.
North America is also stressed, as the last month of the quarter is almost all North America based. In addition, most cars in the first two weeks of March were shipped from our California plant to the east coast to ensure arrival by the end of the quarter.
The net result is a massive surge of supplies needed throughout Europe, China and North America. This is the biggest wave in Tesla's history, but it is primarily a function of our first delivery of mass-produced cars on two continents simultaneously and will not be repeated in subsequent quarters.
To help, contact Sanjay Shah in North America, Robin Ren in China and Ashley Harris in Europe.