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Disney's Live Action "Aladdin" Soars To $ 7M Thursday – Deadline



Disney's Aladdin is a strong start after $ 7M Thursday night previews which officially started at 6PM yesterday, preceded by 5PM fan events

That figure is Thursday night start of Dumbo which only snorted up $ 2.6M for a $ 46M weekend. Last night was also the best preview for director Guy Ritchie at the domestic B.O. Two summers ago his King Arthur: Legend of the Sword fueled with a $ 15.3M opening, $ 39.1M domestic and $ 148.6M global off at $ 175M production cost.

Tracking is between $ 73M- $ 85M on Aladdin about the Friday through Monday stretch. Critics are about the live action of the 1992 Disney classic at 60% fresh. We'll see if the die hard Aladdin fans dominate or remain divided as the weekend continues. So far, so good: ComScore / Screen Engine PostTrack exits show general audiences giving Aladdin 4 1

/2 stars and a solid 69% definite recommend. Fmeales over 25 lead at 34% (98% positive grade), followed by Females below 25 at 25% (97% grade), but over 25 at 21% (88%) and Men under 25 at 20% (83%). Parents gave the pic 4 stars after turning out at 12% and Kids under 12 who repped 20% of the crowd and loved it at 4 1/2 stars.

If those figures maintain, Ritchie is bound to see his best opening at the domestic BO after 2009s Sherlock Holmes ($ 62.3M). We went into the weekend projecting on the low end, given the funkiness or moviegoing over the Memorial Day stretch. Since Marvel movies have taken over the earlier part of the month (or late April), Memorial Day has become increasingly anti-climactic at the box office. Disney has traditionally tanked over Memorial Day weekend with its event attempts, but this year might be different.

Aladdin 's Thursday also bests that of Disney 2017 Memorial Day attempt Pirates of the Caribbean: Dead Men Tell No Tales ($ 5.5M off 7PM shows for a $ 78.4M 4-day Memorial Day opening) as well as late May 2014 live action Sleeping Beauty spinoff Maleficent ( $ 4.2M previews from 9PM and midnight, $ 69M opening). Many are comparing Aladdin to the female-skewing Cinderella, and Prince Ali also beat her 8PM Thursday showtimes of $ 2.3M which turned into a $ 67.8M opening. Among the preview nights for the live action remakes of Disney's toons, Beauty and the Beast is the fairest in the country with a huge $ 16.3M from March 16, 2017 shows.

Those who've seen the top sheet of Aladdin say it cost around $ 182M, which is cheaper than Pirates 5 ($ 230M production cost just before P&A), and a little higher than Beauty and the Beast ($ 160M)

Atom Tickets saw Aladdin presales outstrip that of Dumbo and Mary Poppins Returns. Based on Atom's recent Summer Movie Survey, Aladdin was in the top 10 Most Anticipated Summer Movies list in addition to the top 5 Most Anticipated Family Summer Movies. Of those who voted for Aladdin as their top summer movie, they also said they were most excited to hear "A Whole New World" song from the movie. The majority (70%) are really excited to see Will Smith as the Genie. In terms of the survey demographics, 50% were 25-34 yrs old, 26% were in the range of 35-44, and 12% were 45-54 years old. Also based on the survey, fans of the movie also skewed more female (~ 60%), which was what tracking spotted and last night's exit polls indicated.

Sony Screens Gems / The H Collective has the James Gunn-produced superhero horror pic Brightburn which drew $ 950K 7 PM shows at 2,257 locations. Pic's opening is projected at $ 8M over 3 days and $ 10M in four days. That’s ahead of Warner Bros. R-rated July 2015 horror pic The Gallows which opened to $ 9.8M. Brightburn United States is also opening Annapurna's Olivia Wild-directed Teenage Comedy Booksmart. They'll have preview numbers soon.

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