The fast food chain renames their Quarter Pounder with Cheese meal after the rapper for a limited time.
One week after the rapper and fast food chain’s collaborative meal debuted nationwide, some restaurants are missing key ingredients, including Quarter Pounder beef, bacon, chives and shredded lettuce, according to a McDonald’s note obtained by the US TODAY Tuesday.
“We have created a program that is so compelling to our customers that it stretches our world-class supply chain; and if demand continues at these levels, more restaurants will break supply,” McDonald’s said in the memo sent to employees, owners and operators. across the country.
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The $ 6 collab meal, which includes a quarter pound of cheese, bacon and salad, a medium-sized variety of fries with BBQ sauce and a Sprite, was scheduled to be available through October 4th.
The promotion continues, but from September 22, Travis Scott Meal will be ordered for $ 6 through the McDonald’s app.
McDonald’s confirmed that the lack of delivery was due to an overwhelming demand, the upcoming sales shift to app only and other details described in the note to USA Today.
“In fact, it has been so reported that some of our restaurants are temporarily sold out of some of the ingredients in the meal,” the chain said in a statement to the United States TODAY. “We work closely with our suppliers, distributors and franchisees to supply affected restaurants as quickly as possible.”
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On Wednesday, McDonald’s begins selling Spicy Chicken McNuggets and has a one-day buy-a-get-one-free deal called “Spicesurance,” a campaign that was previously planned and will only be available in the app.
The collaboration is the first time the fast food chain has had a celebrity meal in almost 30 years. In 1992, McDonald’s had a Michael Jordan meal.
“With the launch of Travis Scott Meal, we broke records across our social channels,” McDonald’s said in the note. “Since then, the overwhelmingly positive response has continued and far exceeded even our highest expectations.”
The memo contained ways in which customers have ordered the meal, some of which were part of marketing and social media materials, including the line “Say Cactus Jack sent you.” Other variations include: “It’s on, sickomode,” “The Unknown Fireburger” or “You Know Why I’m Here” were often said while playing Travis Scott music.
Scott and his team also designed tailored clothing for McDonald’s crew, and these shirts “will continue to arrive at restaurants through Sept. 25,” the memo said.
“What we have learned from this campaign will be passed on to future activations,” McDonald’s said in the note. “While some restaurants may see a temporary cut in supplies, it is a short-term pain that will definitely lead to long-term gains.”
Previous collaborations with Scott have also been popular. In April, Fortnite hosted the rapper in a show that attracted more than 12 million contemporaries.
McDonald’s said in its statement that they have “more surprises from Cactus Jack coming soon.”
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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