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Craig Federighi Responds to Google's Subtle & # 39; Luxury Good & # 39; Poems about Apple Products and Privacy



In a recent publication for The New York Times Google CEO Sundar Pichai said that "privacy cannot be a luxury gift offered only to people who can afford to buy premium products and services" that some are seen as a dig at Apple.

Craig Federighi at WWDC 2018


Apple software engineer Craig Federighi has surprisingly disagreed with that position. In an interview with The Independent he said that Apple is striving to offer good product experiences that "everyone should have" while warning that values ​​and business models from other companies are not changing overnight. "

" I don't buy into the luxury grave, "said Federighi, who gives the impression that he was really surprised by the public attack.

"On the one hand, it is gratifying that other companies in space over the past few months seemed to be very positive sounds of caring for privacy. I think it is a deeper problem than then, what a few months and A few press releases would do, I think you should look fundamentally at corporate cultures and values ​​and business model, and they won't change overnight.

"But we are certainly trying to set a good example for the world to show what is possible to increase people's expectations of what they should expect the products, whether they get them from us or from other people. And of course, love We ultimately sell Apple products to everyone we might not just be a luxury, but we think a great product experience is something everyone should have. So we strive to develop them. "

Federighi emphasizes Apple's commitment to privacy throughout the interview, noting that the company aims to collect as little data as possible. When it gathers data, Apple uses technologies like Differential Privacy to ensure that the data cannot be connected to any single user.

Federighi also criticizes criticism of Apple's products and services worse because of its privacy position:

"I think we are quite proud that we are able to deliver the best experiences we believe in the industry without Creating this fake trade to get a good experience, give up your privacy, "says Federighi. "And then we challenge ourselves to do it sometimes, it's extra work. But it's worth it."

As an example of Apple's privacy efforts, the article appears in Apple's "top-notch testing facilities", where its Secure Enclave chips for devices such as iPhone, iPad, Mac and Apple Watch are said to be "stress tested" based on "extreme scenarios" as ice cold. -40ºF or fan-hot 230ºF temperatures.

One of Apple's chip-testing labs (Brooks Kraft / Apple via the Independent)


Within these test facilities near Apple Park, it is said to be "a great room" with "high-end machines", shock and abuse chips before They make their way into Apple devices but no further details were shared.

The long interview continues to discuss Apple's dispute with the FBI over its refusal to unlock an iPhone used by the slider in the San Bernardino attack in 2015, and Apple's decision to save the iCloud data from Chinese accounts servers monitored by GCBD, a close relationship with the Chinese government.


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