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Companies facing Google



Type "Abraham Lincoln Birthday" in the Google search box, hit Enter, and at the top of the page – above the blue links – is a box with the answer to your query:

Google has responded to queries faster and with fewer clicks by putting boxes over search results. Three boxes will appear if you search for Lincoln's birthday. (Yahoo Finance)

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "To give these Fast, easy answers to users have been part of Google's ( GOOG & nbsp; GOOGL ) search strategy for a few years now, but critics say the company has usually crossed lines in ways from lifting content to anti-competitive behavior. "data-reactid =" 52 "> Providing these fast, easy answers to users has been part of Google's (GOOG, GOOGL) search strategy for a few years now. But critics say the company usually has crossed lines in ways from lifting content to anti-competitive behavior.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – -sm" type = "text" content = "Earlier this month lyrics site Genius accused Google of steal content from his texts websites – and showed what appeared to be convincing evidence in the Wall Street Journal website, the company used different types of apostrophes to form a pattern in its texts spelling the word "red handed "this morning code." data-response time = "53"> Earlier this month, lyrics Genius accused Google of stealing content from its text sites – and showed what seemed to be convincing evidence in the Wall Street Journal. On its website, the company used different types of apostrophes to create a pattern in its texts spelling the word "red handed" in Morse code.

Genius says it has told Google since 2017 that copied texts were displayed on its internet site. Google says it hasn't raised anything that everything has come from other text pages.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0)) – sm" type = "text" content = "For many years, companies like Genius, Yelp and Celebrity Net Worth have complained that Google has lifted their content specifically to replace the many services that these companies offer, but as the Justice Department explores an antitrust probe against Google companies are more vocal with their criticism of the tech giant, especially when it comes to excerpts. "Data Reaction =" 55 "> For years, companies like Genius, Yelp and Celebrity Net Worth have complained that Google has lifted their content, especially to replace the many services that these companies provide. But when the Justice Department explores an antitrust probe against Google, companies are more vocal with their criticism of the tech giant, especially when it comes to excerpts.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" It is difficult to argue for Google's right to write a form on the screen when you & # 39; 2 + 2 & # 39; "Luther Lowe, Public Policy SVP on Yelp and one of Google's greatest critics over the years told Yahoo Finance." I would say that 2 + 2 is a commodity information, an unchangeable fact. "" data response time = "56"> "It is difficult to argue for Google's right to write a form on the screen when you & # 39; 2 + 2 & # 39 ;," Luther Lowe, Public Policy SVP Yelp and one of Google's greatest critics over the years told Yahoo Finance. "I want to say that 2 + 2 is a commodity information, an unchanging fact."

In other words, Calculator.com can be a loss of Google's fast shortcut, but companies like Genius and Yelp see the same thing that happens only this time involving the content unique to those websites.

"For a long time, Google has sent large volumes of traffic to third parties," a company spokesman told Yahoo Finance. "We are strongly convinced that, by creating the best search experience for people around the world, we will generally be able to deliver more traffic to websites across the Internet."

<h2 class = "canvas-atom canvas-text Mb em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Creators: stop lifting our content "data-response time =" 59 "> Creators: Stop lifting our content

Businesses like Genius must license lyrics from music companies. Genius claims with its evidence that Google steals its interpretations of songs (lyrical transcription is a bit subjective with "oohs" and "aahs") – and its business is suffering with fewer quotes, links and traffic back to the site.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Google's response has been that it authorizes The text of a Canadian company called LyricFind, so it's not the business. A company blog post & nbsp; explains how Google texts appear in search results – "We do not crawl or scrap sites for source those texts. "" data response time = "61"> Google's response has been that it allows the texts of a Canadian company called LyricFind, so it's not the company's fault. A company blog post explains how Google texts appear in the search results – "We don't crawl or scrap sites to source those texts."

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) –sm Mt (0.8em) – sm" type = "text" content = "Something similar happened to Celebrity Net Worth, But in a more comprehensive way, "Google observed observer and SEO expert Rand Fishkin in & nbsp; a recent tweet & nbsp; storm. "data-reactid =" 62 "> Something similar happened to Celebrity Net Worth, but in a more comprehensive way," Google observed observer and SEO expert Rand Fishkin in a recent tweet storm.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Google once asked for the place of data and Celebrity Net Worth fell, but Google seemed to use the data anyway and put it in the search results section, as the Genius case gave hidden tracks the game away, a few fabricated celebs interfering with the 25,000 real on the site's surface through Google, which points out to the CEO that Google had peeled data from Celebrity Net Worth. "The traffic was instantaneously crumbled," said its CEO The Outline . "data-response time =" 63 "> Google once asked the site for the data, and Celebrity Net Worth was rejected. But Google nevertheless seemed to use the data and put it in the search results section. Like the Genius case, the hidden tracks gave the finger away. A few fabricated celebs blended in with the 25,000 real on the site went through Google and pointed to CEO that Google had punched data from Celebrity Net Worth.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" Google refuses quotes and rejects copyright principles b / c the purchased data from a third party [e.g. another lyrics site that scraped from Genius] versus scraped it even [from Genius] has got no web creating nervous, "19459034] tweeted & nbsp; Fishkin." data-response time = "66"> "Google refuses quotes and rejects copyright principles b / c the third-party data purchased [e.g. another lyrics site that scraped from Genius] versus scraped it even [from Genius] has had to make any web creator nervous," tweeted [19659013] Fishkin.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Previously, Yelp has said many times To accuse Google of scraping content out of its platform, often photos submitted by its users. In 2013, they complained to the FTC that Google was unfairly using the content to improve its own local review products and promoting its own stuff. would stop, but & nbsp; in 2017 & nbsp; Yelp said Google violated a settlement made to complete an FTC survey. "data-response time =" 71 "> Previously, Yelp said many times to blame Google for scraping content out of its platform, often photos submitted by its users. In 2013, the FTC complained that Google was unfairly using the content to improve its own local review products and promote its own stuff. Google said it would stop, but in 2017, Google said Google violated a settlement made to complete an FTC survey.

Google says companies can deviate from excerpts that would prevent events like this. But companies did not fully comply, according to Google.

"We give site owners tools to reject extracts or indexes altogether if they wish, and we respect those instructions when site owners implement them on their domains" a spokesman said. "We are always exploring new ways of engaging and ensuring that we support the ecosystem."

<h2 class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt em) – sm" type = "text" content = " Keep people on Google " data-response time = "74"> Keeping people on Google

These seemingly smaller spats across excerpts and linkbacks belong in a wider context.

In a controversial interview that violated the company's quiet period before 2004, Google founder Larry Page, Playboy Magazine, tells Google not to be interested in becoming a walled garden like AOL (or today's Facebook), but it was happy to send you to other sites. "In fact, that's the point," said Page.

Fifteen years later, it is clear that Google has long left this strategy and prefers to keep visitors in its own ecosystem, if possible, quickly answering queries with a box, with or without quotes from the original content. Google says the goal is to help people find information as soon as possible.

In a recent blog post, Fishkin showed the level of traffic change from Google from 2004 by highlighting how the company's results pages provide significant exclusive real estate to its own properties like YouTube and Google Maps and keep users on its platform.

Google answers almost half of all queries right away without sending anyone to other sites. (SparkToro)

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Today, in an environment where the search engine game is even more dominated by Google, makes only about 41% of users it to non-Google sites, & nbsp; according to & nbsp; to Jumpshot data collected by Fishkin. ends as zero-click searches ("Abraham Lincoln's birthday"), and the rest goes either to Google's own sites, or they pay clicks to non-Google sites (Google gets paid). "data-response time =" 99 "> Today, In an environment where the search engine game is even more dominated by Google, only about 41% of users make it to sites outside of Google, according to Jumpshot data collected by Fishkin. About half ends up as zero-click searches ("Abraham Lincoln's Birthday"), and the rest either goes to Google's own sites, or they pay clicks to non-Google sites (Google gets paid).

Yelp's Lowe claims so much of the innovative stuff on the Internet was specifically born during Web 2.0 – a concept linked to the rise in user-generated content – precisely because Google promotes it by transferring 100% of its traffic to new innovative companies and services. 19659027] "All the cool stuff was born under these conditions," Lowe said. "It's hard to unplug it with the advent of Google."

For the smaller technicians, it may be hopeless to look at today's internet. For example, while Google has tried and failed to access other online markets, Google Plus may Do not destroy Facebook, Twitter or LinkedIn – it often does well and often for the benefit of your own users.

"It's a threat to innovation," said Lowe, who says stories like Genius make venture capitalists think twice before investing in a new business. "There is no incentive to create if you have a huge company bulldozing in markets," he added.

At the same time, Google notes that extracts often result in clicks that can drive meaningful traffic. In other words, just because the percentage of traffic has dropped because searches are answered right away, the total numbers that Google is over can have gone up.

<h2 class = "canvas-atom canvas-text Mb (1.0em) Mb 0) – sm Mt (0.8em) – sm" type = "text" content = " Google's advantage " data -reactid = "105"> Google's Advantage

Whether all this will have any effect on the antitrust study and the result DOJ is looking at is still unclear.

Moreover, it is in an optical perspective that explains how this is "bad" or problematic, not easy. People appreciate Google because the company makes our lives easier when it gives us a right answer when we ask basic questions like "When does the Super Bowl start?"

In this case, everybody would like to have saved a click – except publishers trying to play the game trying to get their "What is the Super Bowl" post at the top and increasing their traffic.

In many cases, Google can scratch information and throw a link back and make everyone happy, as for movie listings. The local theater will gladly provide this information to the applicants. But if the content that controls much of this machine is from sites that actually depend on visitors – especially Web 2.0 sites that only work because a small percentage of their visitors were content creators and contributors – the model could fall apart. And if these companies are squeezed out or never appearing, it will be up to Google to either pick up the slack that it may not be up to without the kind of investment that its competitors have shown. In that world, Google can provide texts like Genius, but not its library of song meaning and annotations.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "For example, in local reviews where it competes against Yelp and Foursquare, Google has seen success, but as Yahoo Finance has reported, Google writes down this content, perhaps to hide the fact that its own reviews are shoddy & would not score high enough on its own search algorithm to make it the first page of links. "data-response time =" 110 "> In local reviews where it competes against Yelp and Foursquare, Google has seen some success. However, as Yahoo Finance has reported, Google indexes this content, perhaps to hide the fact that its own reviews are creepy and would not score high enough on the company's own search algorithm to make it the first page of links.

But no matter. Google's content has a new home: over the 10 blue links on the results page, in an easily accessible box.

<p class = "canvas-text-text-text Mb (1.0em) Mb Ethan Wolff-Mann is a writer at Yahoo Finance with a focus on consumer issues, human resources, retailing, airlines (0 ) – sm Mt (0.8em) – sm "type =" text "content =" and more. Follow him on Twitter @ewolffmann . "data-response time =" 113 " > Ethan Wolff-Mann is an author at Yahoo Finance focusing on consumer issues, personal finance, retail, airlines, and more. Follow him on Twitter @ewolffmann .

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " That's not the answer to breaking up Google is not the answer "data-reactid =" 114 "> Breaking up Google is not the answer

<p class =" canvas-atom canvas- text Mb (1.0em) Mb (0) – sm Mt ( 0.8em) – sm "type =" text "content =" Google can hide the fact that its own local reviews are shoddy "data-reactid =" 115 "> Google can hide the fact that its own local reviews are shoddy


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