Nike took a risk when they released a controversial advertising campaign with former NFL star Colin Kaepernick and the risk was paid. Nike shares rose 36 percent in 2018, although some stores and customers boycotted the brand. Now a Colorado sports shop that stopped selling Nike products closed its doors, partly because of the owner's boycott.
Prime Time Sports owner Stephen Martin took questions with the Kaepernick ad, which was released in September 2018, and decided to boycott Nike products in retaliation, according to CBS Denver. Now the Colorado Springs store goes out of service.
Kaepernick became a polarizing figure when he began to crack under the national anthem of the NFL game in 201
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Some people, like Martin, were appalled by Nike's choice to hire Kaepernick. The shop owner started selling his Nike products at very discounted prices, even though the branded product accounted for 40-50 percent of his inventory.
Five months later, the risk of boycotting Nike did not take off. "Being a sports shop and not having Nike jerseys is a bit like being a milk shop without milk or a gas station without gas," Martin KKTV told. "They have a virtual monopoly on sweaters. There is no other option."
While the busy holiday season helped the store, it didn't seem enough to keep it alive. Martin announced on Facebook Monday that everything within Prime Time Sports is now 40 percent from and after 21 years, he goes out of life.
"For anyone who has offered help and support through" Honor The Flag "the memorial wall and the NIKE boycott, now is your time to help me settle," he wrote. "Please do your Facebook thing with everyone you know so it can go as fast as possible."
Martin had a military hero's photo wall in the window of his shop, which he hopes he has remembered.