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By David K. Li
A Colorado sports clothing store closes after the owner's decision to boycott Nike gear as a protest against the brand's embrace of Colin Kaepernick's knee business .
Stephen Martin, owner of Prime Time Sports in Colorado Springs, took all Nike items out of the shelves this fall after the global brand launched a marketing campaign with the former San Francisco 49ers quarterback ̵
Martin admitted that taking the products from the shelves proved to be an economic death.
"Being a sports store and not having Nike jerseys is a bit like being a gas station without gas. They have a virtual monopoly on jerseys," he told NBC News on Thursday.
On Sunday, Martin decided that his business could not continue and began marking goods 40 percent away. He estimated that it took four weeks to settle his entire inventory.
"For 21 years it was my baby. I built this from a kiosk. Now I feel like I am traveling under a dark block," he said. "But I am well pleased that I did not surpass the principle "That is what makes it easier to live with."
Back in the 2016 NFL season, Kaepernick took a knee under the national anthem that protested against racism against African Americans. Other players joined Kaepernick, which led to a setback from critics who believed they were disrespectful America.
Kaepernick resigned from his contract with the 49s after the 2016 campaign, and no team has signed him since, which led to a lawsuit against the NFL, who accused his owners of talks.
Martin, 64, said his business was already heading to the sidelines because of the internet.
"That's a big part of it," he said, referring to the Nike boycott's effect on the store closure ", but that's not all."
As bricks we lose the pressure from online sales. "
Despite Martin's boycott of Nike clothing, Prime Time Sports showed sales of $ 13,000 in sales in November and December compared to the same two months in 2017.
" I was really surprised " Martin said, "until I realized that seven of my competitors within 30 miles were closed and it was running my sales. I was just the last one to stand. "