The Coca-Cola Company announced on February 8, 2019, that they would launch the first new flavor of their trademark business over a decade.
Orange Vanilla Coke Zero Sugar and Orange Vanilla Coke will be introduced to the public in the United States on February 25th.
The move follows the new Diet Coke flavor released in 2018, including Feisty Cherry, Twisted Mango, Zesty Blood Orange and Ginger Lime. On January 16, Coke Diet Coke announced Blueberry Acai and Diet Coke Strawberry Guava.
Soda sales have fallen in the US over the last decade as consumers have opted for healthier options such as aromatized seltzer and bottled water. However, the demand for Coke Zero Sugar and Diet Coke grew in the third quarter of 2018, increasing by two percent.
Coca-Cola Company began testing two new varieties of soda after Coke Zero Sugar replaced USA Coke Zero.
Coca-Cola Zero Sugar has sold well in Latin America, the Middle East and Europe. Zero Sugar tasted more like the original drink. Like Coke Zero, Zero Sugar is sweetened with acesulfame and aspartame and was first introduced in the UK.
When the soda company decided to add a new flavor to their repertoire, they began to look at the international market. Considered ginger, lemon and raspberry, which sold well in Asia.
In 2018, Coke Orange No Sugar was released to the public in Australia, and Orange Vanilla Coke was available in Canada as a limited edition last summer. The Orange Vanilla flavor was tasted tested on the American market and it worked well.
Cherries dominate the aromatized cola market, and consumers found that Orange Vanilla was different and unique. More importantly, they said they would buy this beverage in addition to cola they usually bought instead of replacing it. Consumers also found that even though the idea that the taste was different, they still felt as though it was known.
In November 2017, the soda company launched two new specialty treats for their portfolio. California Raspberry and Georgia Peach use cane sugar as their sweetener. Classic Coke and Orange Vanilla Ingredients include high fructose corn syrup.
New flavors of soda have not always been accepted. In 1985, when the company released New Coke and stopped producing the original recipe, the public revolted. Vanilla Coke was introduced in 2002 and was not good for the public during the first release. Sodra was reissued in 2007 and performed better.
The company also experimented with a coffee-flavored soda and Black Cherry Vanilla.
They recently introduced an alcoholic version of soda in Japan. In addition, during the past year, the company has considered collaborating with Aurora Cannabis to make a marijuana infused soda. Cannabis soda is still in the early stages. The product will contain CBD and no THC. The soda will focus on helping ease spasm, pain and inflammation.
Orange Vanilla Coke, diet and regular, will be sold in 20 ounce bottles and 12 ounce cans. The cans will be available in limited edition through May 2019. An intensive marketing campaign will begin within the month across social media and television.
Posted by Barbara Sobel
Edited by Cathy Milne-Ware
Fortune: Coca-Cola is in negotiations to make Marijuana-Infused Drinks
Atlanta Business Chronicle : Coca-Cola adds first new flavor to Coke's trademark portfolio of more than a decade
CNN Business: Coke launches new flavor to keep customers from leaving it behind
Featured and Top Image Courtesy by Mike Mozart's Flickr Page – Creative Common License