AT & T Communications CEO John Donovan will not smile now – while T-Mobile and Verizon call AT & T's "5GE" antics may have entertained him, news about the federal lawsuit filed by Sprint against the company probably not. In a strongly formulated complaint filed with the Southern District of New York, Sprint seeks to get AT&T to stop referring to its 4G LTE Advanced network of the misleading term 5G Evolution or any other similar name with the words 5G in it. 1

9659002] Sprint's reasoning for the trial is pretty straightforward – with the actual 5G on the horizon, AT&T rebranding its 4G LTE Advanced network (which other operators also offer) and changing the indicator on people's phones to show 5GE (with the letter E depicted) " violates federal and state laws on false advertising and deceptive actions and practices. " It also undermines billions of dollars being pumped into infrastructure and network upgrades to be the first for mass development of 5G across the country – something Sprint thinks it has a good shot at achieving.

The read worth mentioning also mentions the results of a study commissioned by Sprint – 54% of investigated wireless consumers believed that AT&T 5GE network was "the same as or better than a 5G network" where 43% believed that if they bought an AT&T phone today, it would run on a 5G network. A very short story, the misleading advertisements will succeed in, well-misleading people, giving AT&T an unfair advantage.

AT & T has responded to the trial and claimed that while competitors may not like the term 5GE, customers love it. The Declaration continues to confirm the quite obvious that AT&T will continue to work to implement actual 5G while continuing to call its 4G LTE Advanced Network as 5GE. It is also spread in a burn about the Sprint-T-Mobile merger. "Sprint will have to reconcile its arguments to the FCC that it cannot deploy a widespread 5G network without T-Mobile while claiming that this package is launching" legitimate 5G technology at the moment. "It will be interesting to see in those days and weeks ahead if the trial succeeds, but it is a bad look for AT&T in any way.