LAST ANGELES – The cause of massive lines talking through shopping malls across the country last year is behind popular demand.
Pay your age is back on the Build A Bear workshop. But this year, the company has got a way to manage the crowds.
A limited number of tickets, 200,000 nationwide, will be awarded to customers signing up by June 1
These tickets can be redeemed on June 24th to June 28th for a custom filled toy.
Despite offering only a limited number of tickets to pay your age event, Build A Bear will extend the award especially on birthday prayers throughout the year. Which means that anyone who joins the company's rewards program can buy that bear at a discount during their child's month of birth.
Last year, the campaign expired thousands next to the only event. It was so popular that some stores had to close because of security issues.