Build-A-Bear brings back its popular "pay your age" promotion. But after the chaos created the last time here in El Paso and across the country, they have got a plan to help control the amount of crowds.
Last year, hundreds of customers were in long lines outside the store at Cielo Vista Mall to get their hands on a new furry friend. This situation replicated in stores nationwide and caused security issues.
This year, customers have to sign up for the company's website to get a limited ticket. If you are one of the 200,000 lucky shoppers, you can cash in your ticket and pay your age on selected days from 24-28 June.
If you want a chance to win, you would rather hurry because you only have until June 16. The winners will be notified by June 21, according to the website. Among those signing up for tickets, ten will be chosen to win a Build-A-Bear birthday experience.