Die hard fans were all buzzing with rumors about the iconic Bruce Willis action scene. His daughter Rumer Willis tweeted the tease, as did De’voreaux White, who played limo driver Argyle from the 1988 film. It turns out that all the hype was for another Die Hard – the car battery brand.
The two-minute commercial kept the spirit of the movie and took us on a journey with Willis’ legendary hero John McClane as he sat down to buy a new DieHard battery from an Advance Auto Parts store after his car battery dies .
There are nods to the original film, including John’s clever demeanor, his escape through the air, as well as comedians from White like Argyle and Clarence Gilyard Jr. as Die hard villain Theo.
There are lots of action moments including signature Die hard fisticuffs and blockbuster-worthy explosions and at the end Argyle says “Yippee ki yay”
Watch the ad above and check out the teasers below.
👀 #DieHardisBack #ad pic.twitter.com/UHn8RSBGP0
– Rumer Willis (@TheRue) October 17, 2020
I’m Dae. You know me as “Argyle”. I’m driving the John McClane (Bruce Willis) limousine in Die Hard. Now I’m on Twitter and all I can say to my first tweet is that something exciting is happening this weekend😁 # DIEHARDISBACK #ad #myfirstTweet pic.twitter.com/EP7MbSYvKu
– DeVoreauxSefasWhite-Dae (@DaeSefasWhite) October 17, 2020