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British baker slaps online influencers looking for free cakes in exchange for ‘exposure’



Let them eat cake – and pay for it.

That’s what a tired London-based baker has announced that social media influences asking for free food during the pandemic as companies like her struggle to jump back from COVID-related shutdowns and profit losses.

Reshmi Bennett, a professional chef and baker, runs Anges de Sucre in London. The store, known for its confectionery like pies, pastries and wedding cakes, posted the snarky snub on its business blog and urged social media to stop fishing for freebies.

“We receive hundreds of cake requests in exchange of exposure. I want to ‘thank you for reaching out’, but I do not want to, because I am not grateful for your ‘opportunity’ to work for free. And it also clogs my DMs and the inbox, ”Bennett wrote in the post.

“Life is too short to work for likes,” the baker wrote.

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The pastry guru continues to defend her “edible works of art” and says that her love work is actually expensive to produce. She also says that while the exchange can result in free promotion and “likes” on Instagram, it rarely translates into actual business and often results in more people asking for free candy.

“Your followers literally don’t care who the cake maker is,” Bennett wrote. “The few times I have been swayed to cake for free, I received several requests for free cake. I’d rather you paid for the cake and not posted or tagged, than the other way around. ”

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And if her blunt blog post did not make it clear enough that all customers should pay them, Bennett created a flow chart titled “Influencer’s Guide to Free Cake.” It sarcastically describes how social media users with the following between 10,000 and 100.00 can request free candy in exchange for promotion. All the possible paths of the chart lead to answers like “DIY or go without;” “Go to the supermarket” and “You’re a parasite, no cake for you.”

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“Life is too short to work for likes,” she wrote.




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