The option to pre-order Borderlands 3 from the Epic Games store has vanished without explanation.
Overnight, after a raft of publishers pulled their games from Epic's download platform over its first sale, publisher 2K appeared to follow suit with the hotly-anticipated Borderlands 3.
As per the sale, the prices for the various versions of Borderlands 3 came with an eye-catching 10 off. This meant you could pay 39.99 for the standard edition of Borderlands 3 instead of 49.99.
So, what's going on? Epic declined to comment when contacted by Eurogamer, pointing us to 2K, who we've asked for an explanation. You'd like to think those who managed to get to Borderlands 3 will have their purchases honored – yesterday, in a statement Epic said it would be much for those who bought Vampire: The Masquerade – Bloodlines 2 in the sale before It was removed.
As Emma Kent wrote in our coverage of yesterday's dramatic epic games major events, for newly released games (and pre-order titles in particular), a price drop this steep has the potential to devalue a game too. early. Discounts are often used to extend the game's sales well, so dropping the price soon gives publishers little room for discounts further along the line. It's possible this was the main reason for the removal of Borderlands 3.
While we wait to find out, those who want to buy Borderlands 3 as a PC download right now can't. It's an embarrassing situation for perhaps Epic's most high-profile exclusive. Gearbox's hugely popular shooter series has been a Steam mainstay for years. The third game in the franchise is an Epic Games Store exclusive to April 2020. popularity and share in our commitment to bring Borderlands 3 to this rapidly expanding audience, "commented 2K president David Ismailer at the time the deal was confirmed.
" Our mission, in addition to delivering the most engaging and captivating entertainment experiences, is to embrace new distribution platforms that will contribute to our effort to grow the audience for Borderlands 3. "