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Boeing Company CEO Dennis Muilenburg apologizes for two fatal 737 MAX aircraft accidents. Muilenburg says Boeing has expert groups "working tirelessly" to prevent more accidents.
USA TODAY

Boeing CEO Dennis Muilenburg made a bold promise of travelers Thursday.

When the grounded Boeing 737 Max aircraft returns to heaven after a software fix due within weeks, they will be "among the safest aircraft ever to fly," he said.

"We remain convinced of the basic security of 737 Max," said Muilenburg in a video that accepted the blame for Boeing's role in two fatal Max 8 crashes in five months. 19659005] Skitish travelers will probably need more convincing and present a major challenge for airlines, including Southwest, American and United when the planes return to their flight plans.

Already, some Boeing ask for confidence in the plane.

"737 Max is a super safe aircraft as long as it is on earth, & # 39; & # 39; a Twitter user responded after Muilenburg sent an excerpt from his video Thursday.

Another said, "I don't want to drive a plane that requires special software to keep An anti-stalling system has been implicated in both failures.

Airlines will not talk about their marketing plans for the reintroduction of Max, since d is not a timeline of its return considering the ongoing crash studies and software fix, which requires the blessing of the Federal Aviation Administration and further pilot training. And on Friday, not unexpectedly, Boeing said it was temporarily slowing down the production of its 737 line.

More: Boeing faces obligations as CEO Dennis Muilenburg recognizes "apparently" 737 Max problem ]

Boeings & single point failure & # 39 39 ;: Why was there no backup system on the 737 Max jet?

Boeing to slow down the production of 737 Max as it continues to work with software fix ]

There is much work in the future to convince travelers that the plane is Certainly, since 737 Max has become a household word and is contaminated in so many travelers' minds.

No carrier is more aware of the threatening challenge than Ethiopian Airlines, although the concern among its customers will be magnified in view of the March 10 maximum of 8 crash, which killed 157.

"You can imagine the stigma, that will be attached to that flight, "said Ethiopian Airlines CEO Tewolde GebreMariam in an interview with Bloomberg News after the pre liminal crash report was released Thursday.

He told Bloomberg, the airline should convince pilots and customers before resuming use of the aircraft or confirming its order with Boeing for additional Max 8s.

The US airlines flying 737 Max – Southwest, American and United – have spent the last few weeks reassuring passengers that yes, their Boeing 737 Max aircraft are grounded.

No, it's not a Max 8 or Max 9 you say they say to passengers firing questions on Twitter and Facebook about the plane. It's a Boeing 737-800 or 737-900, various models.

How they flip the script when the plane is back in their fleets, explaining why it is back and reliable, will be the key to winning travelers & # 39, experts say.

There are no quick fixes, says Michael Meath, Professor of Public Relations and Interim PR at Syracuse University's SI Newhouse School of Public Communications.

"Although everyone comes out and says," Hey, we got fixed. It's all good. We've tested it. Everyone is happy, we are good at going, "it takes time," said, "When you damage a reputation like that, it takes time to rebuild it."

The best way to do it, he says, is with "good, honest straightforward communication".

What won't work, Meath said: a full-page newspaper or a flat video with an airline's CEO on a 737 Max "going up and down on a first-class seat to show how safe they are." [19659005] Meath said videos show Max 8 pilot training and other behind-the-scenes airline trains could be a hit, as well as statistics on what actions airlines took to ensure Max's planes are safe.

Spokesman for American Airlines Ross Feinstein said the airline is likely to continue to have its pilots' experience to reassure passengers.

"When the plane is cleared to fly again, Americans will continue to look at ways to repeat to our customers that our pilots are the best in the company and would never fly an insecure aircraft," he said.

At a press conference following a Boeing event in Seattle a week ago, when the aircraft manufacturer showed off software patches for pilots and airlines, an American pilot was asked when passengers would know it was safe to fly 737 Max.

"I think when they see that our pilots are sure to get into the plane, they will follow us, Roddy Guthrie, a 737 captain, said.

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