Published on January 25, 2019 |
by Carolyn Fortuna
25. January 2019 by Carolyn Fortuna
A BMW boss has proclaimed his board not to deal with battery cell production, which he describes as the heart of the future car. BMW chairman Manfred Schoch has publicly criticized BMW's rejection of battery cell R&D, based his assessment on the model of innovation and vision established by Tesla CEO Elon Musk for his automotive business.
Schoch advises a Fast Business Consideration of BMW's long-distance planning if the company is to remain truly competitive. "I need people here to join us in the future," he said. He added that his comments were directed "too ̵
 Schoch proposed to the German business diary Manager Magazin that BMW and the automotive industry should generally pay attention to the Tesla model instead of decaying small brushes on the electric car company.
Tesla, the company that caused an electric car revolution, has been subject to constant criticism when the first cars hit the market. Who wants to buy this premium car? The market for this all-electric high-end catalog is too narrow. Tesla has no experience in producing enough cars to be profitable. Gigafactory is not a viable manufacturing company. Tesla is a fading dish. The company cannot create a path to a sustainable future unless it appeals to a mass market. Claim for Tesla's profitability is not supported by generally accepted accounting policies. CEO Elon Musk is a living cannon that will bring the company down.
And yet the figures are positive for Tesla's sales and probably continuous profitability. "In the third quarter, with a turnover of $ 6 billion, Tesla revenue of $ 312 million. BMW came in the 21 billion euro car segment to 784 million profits," said Schoch, who has been head of BMW's Co-operation Committee for 31 years. and is considered one of the group's most important managers. "Who deserves better?"
Yes, I don't understand either. Tesla's delivery numbers continue to climb, such as the FUDs 19 pic.twitter.com/pgbjQ8H6Gf
– Vincent (@ vincent13031925) January 3, 2019
In fact, Tesla's success has raised the automotive industry and battery cell technology is one of the driving forces of the Tesla master stroke. In contrast, BMW concluded a supply agreement with Chinese cell producer CATL, which had wanted to build a factory in Thuringia, Germany – approx. 4 hours away from Munich and BMW's headquarters.
Value Chain as the Key to Electromobility
Schoch pointed to Tesla's close relationship with the battery supplier, Panasonic, as the key to corporate dominance. The collaboration has been crucial, as the demand for lithium-ion batteries, which strengthens its vehicles, is growing compared to Tesla's increased sales. As the world's largest manufacturer of lithium-ion batteries from cars and Tesla's exclusive battery cell supplier for Model 3, Model S and Model X, the Tesla / Panasonic partnership leads others in the EV field in R&D.
For For example, when it comes to minimizing cobalt consumption, Tesla has long been a proponent of nickel-cobalt-aluminum (NCA) technology developed by Panasonic, which opposes the development of a nickel-cobalt manganese (NCM) focused E V indus test. In addition, Elon Musk has acknowledged that the company will continue material development towards higher energy, lower-to-no-cobalt chemicals.
"Tesla controls the entire value chain; they understood electromobility," Schoch commented. Tesla's inbound logistics involves the receipt and storage of raw materials for the construction of electric cars, energy storage systems and solar panels, according to the report Tesla, Inc. on business portal Research methodology . Tesla manufactures vehicles and assembly operations at its facilities in Fremont, California; Lathrop, California; and Tilburg, the Netherlands. The Tesla automotive industry includes the design, development, manufacture and sale of electric cars. A high degree of integration of robots into different manufacturing processes is the main source of value creation for Tesla.
Battery Cell technology is at the heart of future automated competition
Batteries are the keys to completing a worldwide transition to a clean energy economy. Tesla's huge battery factory – about 5.5 million square meters – in Nevada is called Gigafactory or Gigafactory 1. According to Gigafactory, Tesla expects to introduce production cost savings for lithium ion batteries and energy storage products with approx. 30% compared to pre-Gigafactory batteries. Such production savings will be achieved through what the company has referred to as economies of scale, innovative manufacturing, waste reduction and the simple optimization of localization of most single-process manufacturing processes.
Schoch explicitly stated that battery cell production is crucial to future car viability. "Anyone who does not master and build this core will not be able to compete," he analyzed.
Independence and optimism through battery cell production
Schoch praised Tesla for his optimistic approach to the future of car transport. "Too much is complaining and too much is declared impossible [in the auto industry]", he said.
Referring to anchored automotive manufacturing methods that reward the maintenance of a status quo approach, Schoch said: "We are addicted." He suggested that the collaboration be an opportunity for BMW and Tesla CEO Elon Musk. "Finally, our board members must deal more intensely with this gentleman."
Tesla has repeatedly shown that healthy ideation and income growth is the result of a culture of innovation. Of course, each remarkable Tesla transformation comes with a changing risk landscape. Musk manages innovation-related risks and the results required at a time of delicate balance with digital transformation. His business model for converting ideas and technologies to economic value predicts dramatic shifts in the cleantech markets, often in response to a perceived need that only Musk can imagine. He can also prepare a pragmatic driving license for implementation.
It is a disruptive model that many car manufacturers such as BMW have not yet been able to adopt.
As BMW moves into the electric car market, it will add more electric vehicles to its catalog. The BMW-owned Mini is said to start producing its first EV later this year, and BMW will expand its range of i-models with iX3 by 2020 and i4 along with the X5 size iNext in 2021.
Biography  Manfred Schoch serves as deputy chairman of the board of the Bayerische Motoren Werke Aktiengesellschaft and BMW US Capital, LLC. He is Vice Chairman of the Board of Directors and member of the Board of Directors of BMW Finance N.V. He serves as chairman of the central cooperative committee and member of the board of directors of BMW US Capital, LLC. He is chairman of the General Cooperation Council for the BMW Group.
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