Portland Trail Blazers star Carmelo Anthony enters the content creation game.
While many know Anthony for his tough ability on the basketball court, the 36-year-old future Hall of Famer and his business strategist, Asani Swann, focus on his passion for creating content. The two have launched a production company, Creative 7, which focuses on inclusive narratives and voices not heard.
“Storytelling brings people together,” Anthony told Variety, “and it can serve as a means of engaging in greater societal conversations and understanding. We are interested in all types of stories that have the power to act as catalysts for the change we want to see in the world. ”
Movies and TV shows were a huge escape for Anthony, who was growing up. He was inspired by the characters of legendary shows like “Martin”
So far, Creative 7, named after the famous number Anthony wore as a member of the New York Knicks, has teamed up with veteran producer Will Packer, Brad Pitts Plan B, and the production team behind “Get Out” and “BlacKkKlansman. ”
“Colored people have always been and will always be at the forefront of social change and have revealed new levels of understanding, compassion, equality, justice, love, reconciliation and forgiveness,” Swann added. “I am excited about the strengthening of strength and new allies joining this movement across multiple industries. Our hope is that the narrative will shift to what we have earned versus what we have gained, what we have built versus what has contributed, and who we are versus what you see. I am excited about all that is possible. ”
Creative 7 has already quietly produced a couple of projects, including “Blood Brothers”, a limited series of A + E Studios exploring the friendship between Muhammad Ali and Malcolm X. Variety notes that several projects are also underway, and the company launched for recently “Un Sueño Real”, an HBO España documentary series about the women’s Real Madrid football team, plus the documentary “Universe” about Miles Davis’ protégé, Wallace Roney.
Anthony is one of the newest NBA stars to enter the entertainment industry. His longtime friend LeBron James created SpringHill Entertainment, a video production company behind “Space Jam: A New Legacy.” In 2019, Anthony’s close friend Dwyane Wade drew a multi-year deal with the Prairie Entertainment production banner.
– Aron Yohannes