Marvel Studios is practically synonymous with scenes after credit, so it’s no surprise Black widow – MCU’s first film in almost two years – this tradition continues. Goes all the way back to 2008 Iron Man (teasing Samuel L. Jackson’s Nick Fury and “The Avengers Initiative,”) Post and mid-credit tags have been used to set the table for the next movie in the Marvel machine.
But Black widow do something different by using its post-credit brand to tease not a future movie, but an upcoming Disney Plus show. It is the highest profile push towards streaming service yet.
Warning: giant front spoilers Black widow ̵
What’s going on in the Black Widows postcredit scene?
Unlike the rest of Black widow, which is set as a prequel of sorts, in between Captain America: Civil War and Avengers: Infinity War, the postal credit scene jumps to after Avengers: Endgame. Yelena (Florence Pugh) visits Natasha’s grave and respects her sister – but is then recruited by Contessa Valentina Allegra de Fontaine (also known as Val, played by Julia Louis-Dreyfus) to take revenge on the man who killed Natasha: Clint Barton (Jeremy Runner), better known as Avenger, Hawkeye.
What does this mean for future Marvel shows?
Most obviously Black widowThe credit scene lays the groundwork for the future Hawkeye show set to debut on Disney Plus later this year, which will see Pugh recreate his role as Yelena / the new Black Widow – and presumably face Clint over Natasha’s death when she shows up.
But the scene also underscores the current Marvel strategy. Val was first introduced in Falk and winter soldier at Disney Plus, where she was last seen recruiting the disgraced Captain America, who turned the US Agent into her service. If you had not watched the Disney Plus shows so far, you would probably be unclear about her importance as a future MCU player and her presumably less than heroic intentions.
For years, scenes after credit have been used as integrated commercials for future films in the franchise. Key figures like Nick Fury and Thanos both first appeared in credit codes, and they are such a part of the Marvel experience that it was remarkable when the studio jumped one after another Playoffs. So it is especially noteworthy that the studio chooses to use the space to ensure that fans are set on Hawkeye when it debuts later in the year instead of speaking for Shang-Chi, Eternalor another feature film.
That Black widow The credits tag is a huge vote of confidence in Disney Plus shows as a viable part of Marvel’s future and cements them not as optional side quests, but as key elements to experiencing the full Marvel story. It also talks about how important it is to get – and retain – Disney Plus subscribers for Disney, and how integrated Marvel’s content engine is to build the streaming service.
Black widow in itself is also a testament to Disney’s focus on pushing Disney Plus in view of its simultaneous release as a $ 30 Disney Plus Premiere Access title along with its traditional theatrical debut.
And one thing’s clear – expect this kind of crossover between the movie and TV pages of Marvel to only continue to grow in the future.