Set could score the third-largest streaming week ever for an album by a woman.
Billie Eilish’s When We All Fall Asleep, Where Do We Go is getting bigger. Industry forecasters suggest the album, which is on track to debut at nr. 1 on next week's Billboard 200 chart, could now launch with over 275,000 equivalent album units earned in the week ending April 4. That's up from the first-week estimate of 250,000 reported on Sunday (March 31).
The set is aiming to bow with 2019's second-biggest week for an album in total units, the second-largest week of the year in terms of album sales, and the third-biggest streaming week ever for an album by a woman.
The Billboard 200 charts the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 1
If When We All Fall Asleep opens as expected, it will log the second biggest week for any album in 2019, following the debut frame of Ariana Grande's Thank You, Next which has been earned with 360,000 units, according to Nielsen Music
Or When We All Fall Asleep 's first-week estimate of 275,000 units, album sales may comprise over 130,000 or that sum. That would secure the second-biggest sales week of 2019, trailing the opening sales sum of Backstreet Boys' DNA which sold with 227,000 copies. (Both DNA and When We All Fall Asleep had a concert ticket / album redemption offering assisting their first weeks.)
Further, When We All Fall Asleep may tally over 170 million on-demand audio streams for its songs in its first week. This was the third-largest streaming week for an album by a woman, following the debut week of Thank You, Next (307.07 million) and Cardi B's Invasion of Privacy (202.65 million).
When We All Fall Asleep, Where Do We Go was issued on March 29 via Darkroom / Interscope Records. It's Eilish's second release, following Don’t Smile At Me which peaked at No. 14 on the Jan. 26-dated chart