Aussies love nothing more than a barbecue on a toasty summer day, but there was a major exception to this in Sydney's Pitt Street Mall today.
As shoppers, including young children on the few remaining days of their school holidays, Made their way through the bustling retail epicenter of the city's CBD, they caught a glimpse of something horrific.
Animal rights group PETA held a confronting demonstration – in which its activists barbecued a "dog" as part of a nausea-inducing campaign to encourage Sydneysiders to go vegan.
Don't worry. The simmering animal was made by a British prop designer, but the organization was still sending a strong message.
PETA set up the awesome stand in the middle of Pitt Street this morning ̵
Pictures also captured the horrified faces of shoppers – including young children – as they passed by.
Some took to social media to wait for PETA to expose children to such horrific scenes on a school holiday. 19659002] “Keep them out of public places. It should be classed as public nuisance! Kids around? That is another reason to stop this! Exposing them to this ??? Cruel, ”one person wrote on Twitter.
" PETA stopping (sic) to new low with their stunt in Martin Place today – terrifying children on school holiday outings by barbecuing a (very lifelike) dog, "another wrote. "I saw some visibly upset kids."
However, PETA's Emily Rice told news.com.au the demonstration was "thought-provoking".
Peking duck hanging in a shop on a spit at a wedding, "she said.
On occasion, PETA has been forced to defend itself for its demonstrations, however Ms Rice said the organization was used for mixed reactions .
"It's always mixed, it can be confronting to what people think of as normal and it will be an emotionally charged day but if we manage to plant some seeds and start a conversation about speciesism then that's a good thing," she said.
"We want people to think about why they are happy to love one animal but eat another."
During the protest today, the organization simply tweeted: "If you care about animals, try not eating Them. "