AT&T looks set to kill its AT&T TV Now packages and appeal to new customers for its similar title AT&T TV product. Yes, those are two different things.
As reported by Variety, The AT & T TV Now website now – as recently as earlier this month still promoted live TV streaming packages – now sprays an ad for the company’s AT&T TV product, a hardware-based streaming service that launched last year. An announcement on the site says that AT&T TV Now “merged with AT&T TV to give you the best live and on-demand experience” with an additional language that the AT&T TV Now plans are no longer an option for new customers. However, the site indicates that AT&T TV Now customers will still have access to their accounts.
AT&T did not immediately return a request for comment on the change.
It is unclear how pricing will work for existing customers, as there are significant differences between the two products. With AT&T TV Now (formerly DirecTV Now), the two primary packages were $ 55 each. Month option with more than 45 channels and a premium $ 80 per. Month package that included more than 60 channels as well as HBO Max. Meanwhile, AT&T TV offers several subscription packages ranging from $ 70 to $ 95 per share. Month or more, depending on which add-ons are included.
But AT&T TV also has a lot of sneaky terms and fees that can make the seemingly decent streaming prices creep up pretty quickly. Thats streaming box can cost either $ 5 per. month for 24 months or $ 120 per depending on what option the company has determines that you qualify for. Signs a two-year contract with AT&T TVwill, for example, start you off with $ 60 per. month for the first year, but will cost you $ 93 per month. month the following year. When Gizmodo reviewed service and hardware last year around the time of AT & T TV’s launch, shady pricing was a major issue.
At the very least, it seems that AT&T is pairing down its confusing marketing and product range. I’m guessing it makes sense after the big HBO Go / Now / Max debacle of 2020.