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Apple's video event a non-event? | digital



Credit: Paul Morris / Bloomberg

Apple Inc. is expected to enter the highly competitive video streaming market on a Monday event, but Wall Street can respond to the news with yawning.

The announcement – describing a plan that Apple has lost tips on for weeks – is unlikely to be a game shift for Apple or its competitors, analysts said it would be difficult for Apple to match video -streaming rivals in the breadth of the original content it offers. And because it will represent a small portion of Apple's own business, the event may not have a major impact on the stock price.

"To be able to move the needle with services like video, Apple would have to add a business several times the size of Netflix," Raymond James analyst Chris Caso wrote in a March 1

4 note. "The iPhone is simply so big, it's hard for something else to have influence."

John Butler, an analyst at Bloomberg Intelligence, said that Apple's movement is unlikely to pose a short-term risk to the largest streaming companies. 19659003] "Apple is one of the world's largest companies, so its entry cannot be ignored, but it builds its way into the streaming market instead of buying it through purchases so it will take a few years until it builds on real. scale, "he said in a telephone interview. "Over time, it may pose a more meaningful threat to Netflix and Amazon, but an immediate threat seems unlikely."

Both Apple and Netflix have been strong artists in 2019. Apple's shares have risen 23 percent this year, while Netflix has risen more than 35 percent, although both remain below record levels last year.

A company that could see something upward from Apple's entry into the sector is Roku Inc., which provides a platform for various streaming services. Needham analyst Laura Martin recently called Roku her top pick in 2019 partly because she expects Apple to "add new streaming TV services to Roku" along with revenue sharing terms, as it appears to make subscription services available to all customers . [19659003] -Bloomberg News


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