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Apple's Shock iPhone Cancellation Makes Sense




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Apple hackers have been roughly week exposed 1.4BN iPhones and iPads worldwide and 2020 iPhone leaks [19659003] have made the upcoming 2019 upgrades look redundant. But hidden among them was a major iPhone cancellation, and makes a lot of sense.

Apple's iPhone XS, iPhone XS Max and iPhone XR [19659009] Apple
  

 

stunning exclusive legendary Apple insider Ming-Chi Kuo has revealed its premium 5.8-inch iPhone X / XS / 11 and replace it with the spiritual heir to the iPhone SE but with flagship specs. In an age where smartphone makers think bigger is better, it's a radical move.

But it's also the right move. Kuo says Apple's replacement will be just 5.4-inches and, in combination with its bezel-less design, iPhone fans will have their first truly one-handed premium device since the iPhone 5. Yes, there was the iPhone 8 (which measures 5.44- inches thanks to its big bezels) but that device had inferior specifications to the iPhone 8 Plus.

 

Will iPhone fans really go back in time and flock to a smaller model? The data says yes. If it stands, the 5.8-inch iPhone is a terrible proposition. It sits too close to the more affordable 6.1-inch iPhone XR and its sales are being cannibalised. The iPhone XR is Apple's top selling model, but the second-placed iPhone XS Max is outselling the iPhone XS by 3-4x . Meanwhile, the iPhone SE sells in minutes every time Apple releases new stock.

The message is clear: people like big phones, people like small phones. If you are in the middle of what you better buy [2020] 2020 5.4-inch and 6.7-inch iPhones Vs current sizes – renders based on leaks

Ben Geskin
  

 

Also working in Apple's favor, rivals have completely disregarded small flagship phones. Google's 5.5-inch Pixel 3 is the closest on paper, but it has large volumes that make it more than 5.7-inches long, pushing it into that premium no-man's country Apple is about to exit.

A 5.4-inch iPhone 12, 6.1-inch iPhone XR3 and an enlarged 6.7-inch iPhone 12 Max give Apple surgical precision to target every kind of buyer. Throw in their 5G advantage and new punch-hole design about the incremental ( and objectively ugly ) 2019 upgrades [19659003] and Apple is onto a winning hand. It's just a shame that many users, it will come a year too late.

___

Follow Gordon on Twitter and Facebook

More On Forbes

Warning Issued For Apple's 1.4 Billion iPad And iPhone Users

New iPhone 11 Report Reveals Three Significant Upgrades

Apple Accidentally Leaks Radical iPhone Upgrade

More Bad News For Apple As New iPhone Designs Exposed

Apple Delivers Important iOS 13 iPhone Upgrade Notice

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It has been a rough week for and 2020 iPhone leaks have made the upcoming 2019 upgrades look redundant But hidden among them was a major iPhone cancellation makes a lot of sense

Apple's iPhone XS, iPhone XS Max and iPhone XR

Apple
  

 

stunning exclusive legendary Apple insider Ming-Chi Kuo has revealed its premium 5.8-inch iPhone X / XS / 11 and replace it with the spiritual heir to the iPhone SE but with flagship specs. In an age where smartphone makers think bigger is better, it's a radical move.

But it's also the right move. Kuo says Apple's replacement will be just 5.4-inches and, in combination with its bezel-less design, iPhone fans will have their first truly one-handed premium device since the iPhone 5. Yes, there was the iPhone 8 (which measures 5.44- inches thanks to its big bezels) but that device had inferior specifications to the iPhone 8 Plus.

 

Will iPhone fans really go back in time and flock to a smaller model? The data says yes. If it stands, the 5.8-inch iPhone is a terrible proposition. It sits too close to the more affordable 6.1-inch iPhone XR and its sales are being cannibalised. The iPhone XR is Apple's top selling model, but the second-placed iPhone XS Max is outselling the iPhone XS by 3-4x . Meanwhile, the iPhone SE sells in minutes every time Apple releases new stock.

The message is clear: people like big phones, people like small phones. If you are in the middle of what you better buy [202065] 2020 5.4-inch and 6.7-inch iPhones Vs current sizes – renders based on leaks

Ben Geskin
  

 

 

Also working in Apple's favor, rivals have completely disregarded small flagship phones. Google's 5.5-inch Pixel 3 is the closest on paper, but it has large volumes that make it more than 5.7-inches long, pushing it into that premium no-man's country Apple is about to exit.

A 5.4-inch iPhone 12, 6.1-inch iPhone XR3 and an enlarged 6.7-inch iPhone 12 Max give Apple surgical precision to target every kind of buyer. Throw in their 5G advantage and new punch-hole design about the incremental ( and objectively ugly ) 2019 upgrades ] and Apple is onto a winning hand. It's just a shame that many users, it will come a year too late.

___

Follow Gordon on Twitter and Facebook

More On Forbes

Warning Issued For Apple's 1.4 Billion iPad And iPhone Users

New iPhone 11 Report Reveals Three Significant Upgrades

Apple Accidentally Leaks Radical iPhone Upgrade

More Bad News For Apple As New iPhone Designs Exposed

Apple Delivers Important iOS 13 iPhone Upgrade Notice


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