Tomorrow, Apple will unveil its strategy for services in a case that is expected to reveal its Apple News subscription and its TV streaming platform. According to a long report by The Wall Street Journal it sounds as if the company has negotiated premium channels HBO, Showtime and Starz to offer a standardized $ 9.99 subscription price each month. service and will probably charge for access to its original content, which had been widely reported that it would make Apple users free.
Apple is expected to reveal its original content efforts to a large extent tomorrow, and WSJ says it will show recordings of some of the upcoming TV shows at its event, and those sources tell it that Apple will charge a fee for that programming. These shows will live on a new TV app described as a "Netflix Killer" and will provide an easy way for users to subscribe to premium channel subscriptions such as HBO, Showtime and Starz.
The company has worked to lure the said networks to its service through which Apple will sell subscriptions to a standardized $ 9.99 monthly rate for each one. If it is correct, it will be a discount for channels such as HBO and Showtime, which charge $ 1
Apple has allegedly negotiated with manufacturers to bring the service to Roku and smart TVs that could allow the company to bring its programming to a wider range of customers. In a surprise movement earlier this year, Apple announced that it was bringing iTunes to a number of smart TVs, which would allow Apple to bring its programming to new customers. Apple has already used this strategy for Apple Music, so users can stream music on Amazon Echo speakers and Four-TVs.
In addition to his streaming TV stakes, Apple allegedly charges $ 9.99 for his new Apple News service, described as a "Netflix for news." This app will give users access to a number of publications for a single monthly fee, although some major publishers such as New York Times and Washington Post do not intend to participate. Last year, Apple bought Digital Magazine Service Texture, which offered readers access to 200 magazines at the same price. The company will also report a gaming subscription service that will package iOS games for users during Monday's event.
WSJ also describes Apple's push for services that come after the company reported its first fall in revenue in January for a decade. It describes Apple CEO Tim Cook, who is starting to push the "service strategy hard at the end of 2017" in an attempt to move the company in that direction and compare it with Steve Jobs & # 39; attempts to move the company to mobile manufacturing devices like iPod, iPhone, and iPad. The company faces fierce competition from rival unit manufacturers worldwide, while the content and services market has continued to grow in recent years.
Last week, the Motion Picture Association of America reported that streaming TV subscriptions exceeded cable subscriptions, and the home entertainment market grew by 24 percent and 34 percent, respectively, in the US and global markets. But as Apple jumps into the original content market, there are also several competitors, such as Amazon, Disney, NBCUniversal and Netflix, all of which produce their own exclusive content, or are starting their own platforms.