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Apple’s new ‘In the Dark’ iPhone 12 Pro ad highlights night mode



Apple today shared a new “In the Dark” ad focusing on the Night Mode feature available in the iPhone 12, 12 mini, 12 Pro and 12 Pro Max.

The place focuses on night mode selfies and shows a man taking pictures of himself in various low light situations. “Now you can take amazing selfies in the dark,” reads the video’s tagline, which also uses the song “In The Dark” by YG.

Night mode was first introduced with the iPhone 11, but it was previously limited to the rear-facing camera. With the launch of the ‌iPhone 1

2‌ series, Apple Night extended mode to the forward-facing camera and added a feature to take portrait mode photos in the dark.

Earlier today, Apple shared yet another new advertising site titled “Haystack,” which focuses on locating a lost iPhone using the Apple Watch.


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