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Apple to buy AI voice startup PullString, the report says



  apple-wwdc-2017-craig-federighi-siri-3645

Craig Federighi, Apple's senior vice president of software engineering, is on stage under a screen showing the icons of Apple's Siri app.


James Martin / CNET

It seems that Apple will talk to you. The company has reportedly agreed to buy PullString, a startup that develops speech recognition apps, according to a report by Axios on Friday.

The deal is at least $ 30 million. Worth, according to Axios, and could help Apple's Siri compete with other voice-enabled services on the market. PullString develops voice-enabled apps running on Alexa and Google Home Assistant platforms. Its software also controls Hello Barbie, the talking version of Mattel's doll that can have conversations with children.


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02:10

Apple and PullString did not respond promptly to comments requests.


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