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Apple to bring together services in Prime-like ‘Apple One’ subscription

We have heard rumors that Apple may try to integrate its various subscription services for almost a year, but a report from Bloomberg today provided more information on the potential launch. According to the report, the subscription is called ‘Apple One’ and could be launched with the iPhone 12 in October.

The report comes with permission from Mark Gurman, who has an excellent track record of leaks. The subscription could come in several levels and offer higher discounts the more services you choose. Gurman identifies four such levels that can be changed before launch:

  • Apple Music and TV +
  • Apple Music, TV + and Arcade
  • Apple Music, TV +, Arcade and News +
  • Apple Music, TV +, Arcade, News + and extra iCloud storage

Apple One is essentially Cupertino̵

7;s tag on Amazon Prime – sensing the shopping experience. Google also has a subscription service with the ‘One’ extension, but it is more aimed at cloud storage than content consumption.

By offering a subscription, Apple could potentially get (even more) product loyalty and users on board to try some of its services, which they might otherwise have ignored. That’s a lot how Amazon subscribers can end up consuming Prime Video and Prime Music content even though they originally signed up for the fast delivery service.

Whether Apple can actually force users to stick to a bundle is another story. At first glance, offering so many levels seems somewhat complicated, especially since Apple seems to have had mixed success in getting people to sign up for these individual services in the first place. But a package deal is perhaps exactly what the company needed to strengthen the subscriber numbers – as long as the price is still right.

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Published August 14, 2020 – 02:16 UTC

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