The Caffè Macs pizza box was already something of a legend, but now it also has its own Apple video.
Earlier today, Apple launched a three-minute video title & # 39; The Underdogs & # 39; which tells the story of a group of colleagues stumbling into the opportunity to pitch their idea for a round pizza box to their bosses . One of the groups is back in a parking lot at the beginning of the day. To make things easier, a meeting is arranged to throw the box.
The quartet of colleagues gets to work on a simple sketch of a round pizza box in a finished product in a few days. They use a combination of Macs, iPhones, iPad Pros, and Apple Watch running a variety of apps, including Microsoft Office apps like Excel, a 3D design tool, and an AR app to get the job done. The video closes with the tag line & # 39; This is Apple at Work & # 39; because the group jumps into a lift on the way to make their presentation.
The video is well finished capturing the group's hectic pace as they try to make the most possible of them. As Cabel Sasser of Panic notes, it is even better with the video that the pizza box they design is the same pizza box that Apple patented and uses on its Caffè Mac's cafeteria at One Infinite Loop in Cupertino.
Apple's patented pizza box has been featured before being included in a 201
& # 39; This is Apple at Work & # 39; available on a special Apple work site on Apple.com, showing how its products can be used in a collaborative environment. The page goes through each step of the design of the pizza box and the tools the team in the video uses to create it. The six-part feature even includes a downloadable USDZ enlarged reality file from the pizza box shown in the video.
I like this video a lot. It does a great job of telling a compelling story in a few minutes that can be related to a wide audience and demonstrates how Apple believes its products can help solve everyday problems facing people at work. Whether the life of this quartet of employees is parallel to yours, this is a video worth watching for its pure comic entertainment value.
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