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Apple reportedly wants the NFL Sunday ticket

In the quest to get people to pay monthly for video, the key is to have rights to stream sports, especially football. Apple may finally play that game to spread Apple TV Plus: The information reports a trillion-dollar phone maker who has expressed early interest in securing the rights to the NFL’s Sunday Ticket Package – a subscription that covers every game not broadcast on local affiliates – for its video service.

The NFL has reportedly not entered into actual negotiations yet, according to Sports Business JournalJohn Ourand, and Apple is unlikely to be the only company competing. The information writes that other streaming competitors, such as Disney̵

7;s ESPN Plus and Amazon’s Prime Video, are also likely to try to secure even more games for their platforms. The Sunday Ticket is currently held by DirecTV, but the contract expires in 2022, which means that there is an opportunity to shop for an even more lucrative deal. DirecTV is also undergoing its own transition, as AT&T plans to expel the satellite company and its other non-WarnerMedia video companies.

The Sunday Ticket was in fact a condition for AT&T to merge with DirecTV initially in 2014. The company gave itself out of its then $ 48.5 billion dollars if DirecTV was unable to reach an agreement with the NFL. It did in the end, but according to The information, the service has primarily lost DirecTV and AT&T money towards 2022:

AT&T said it would “pay net losses” on Sunday tickets up to $ 2.5 billion over the remaining contract period.

There is good reason to take Apple seriously, even if it is not ultimately able to secure the bag. The company cooked Jim DeLorenzo, the former Amazon director in charge of leading the company’s sports efforts, in 2020. He could very well be planning lunch with the NFL bigwigs as I write this, though it’s not clear what a deal will look like. with Apple. Amazon has over the years developed a successful relationship with the NFL and gained exclusive rights to Thursday night football games earlier in the year, so perhaps the foundation that DeLorenzo laid there will be transferred.

Either way, the heat is on, and as Apple tries to make TV Plus even more enticing, it’s another hand trying to swap money for the most-watched sport on American television.

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