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Apple may have leaked the M1X on YouTube, and no one has noticed

Here’s a fascinating little mystery.

In WWDC 2021, it seemed very likely that Apple would announce the rumored redesigned MacBook Pro along with a more powerful update to the M1 processor, perhaps called the M2. It did not happen, so many concluded that the leaks just got it wrong this time.

But then @maxbalzer_ noticed on Twitter something interesting about the WWDC live stream on YouTube: Apple tagged it with the keywords ‘M1X’ and ‘M1X MacBook Pro.’


We have even confirmed this (shoutout for the TubeBuddy extension showing tags). From the publication of this article, tags are still up.

Now there are a few seemingly simple explanations. Maybe the one who created the livestream was simply looking to maximize the views of the stream, and exploiting the leaks seems like an easy way to do that.

But it’s … a little weird. This is Apple we’re talking about – they almost never acknowledge leaks, and they do not have to fish for views.

List of tags Apple used for WWDC 2021, including 'm1x macbook pro' and 'm1x'