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Apple iPhone designer Jony Ive to leave the company



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Apple's long-term head design Officer Jony Ive, who developed the look of flagship products like the iPhone and MacBook as well as the company's headquarters, goes down from its role, tech tech giant told Thursday.

Ive will leave Apple later this year to start its own independent design firm, according to a press release. Apple will be one of his company's primary customers at launch.

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"Jony is a unique figure in the design world, and his role in Apple's resuscitation cannot be overstated from 1

998's groundbreaking iMac for iPhone and Apple Park's unprecedented ambition, where he recently put so much of his energy and care, "said Tim Cook, Apple's CEO. "Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects and through the ongoing work of the brilliant and passionate design team he has built."

Apple did not announce who will replace Ive as its top design officer. Evans Hankey, who serves as Vice President of Industrial Design, and Alan Dye, its Vice President of Human Interface Design, takes over Ive's responsibility and reports to Apple COO Jeff Williams. ] ] Apple shares dropped slightly on the announcement.

Cook added that Apple will work with Ive "far into the future."

"After almost 30 years and countless projects, I am most proud of the lasting work we have done to create a peer-free design team, process and culture. Ive been the stronger, more vibrant and more talented than at any time in Apple's history, "Ive said in a statement.

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Ive's new design company will be called LoveFrom and is expected to start in 2020, the Financial Times reported.


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