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Apple finally kills iTunes – Rolling Stone



It's the end of a musical age. Almost two decades after the launch of iTunes and ripping up the retail store model for album buying, Apple is ready to retire in the iconic product, Bloomberg said. Under software keynote at its annual Worldwide Developers Conference in San Jose, California next Monday, tech giant has replaced iTunes with stand-alone music, TV and podcast apps.

The move, which has been rumored for years, will adjust Apple's media strategy across the table: iPhones and iPads already offer separate music, TV and podcast apps instead of the centralized iTunes app that resides on Macs and Macbooks. Users can expect the new music app to offer some of the same functionality that iTunes currently does ̵

1; such as Buying songs and synchronizing phones – just with a slimmer interface that is free of the obsolete and often-noticed features of the heritage product.

But the scrapping of iTunes & # 39; brand also symbolizes much. By sharing its music, TV and podcasts on three separate platforms, Apple will point out its attention to itself as a multi-faceted entertainment provider, no longer a hardware company that sells entertainment through one of its many apps. This is crucial for Apple's future, as the company is fighting weak phone sales with aggressive growth in the service department. At WWDC this year, according to various reports, Apple plans to buff up other apps, including books, messages and Mail; It also announced ambitious plans for original video programming with similar by Reese Witherspoon and Steve Carell a few months ago, in another bid to grow its content presence in the entertainment industries.

Welcome as iTunes's death can be for frustrated users, the software will forever deserve the credit of the revolution as it constructed in the early 2000s. Before iTunes debuted, the music industry beat its hair to try to combat illegal file sharing on Napster; Jobs's new product presented the digital era's first sustainable and user-friendly way to listen to music. Other companies like Sony and Microsoft had been playing with the idea of ​​digital record stores, but they were "technology companies that knew how to build disc players and hardware, but they were not companies that had demonstrated Apple's sophistication in software," Warner Music Vice President Paul Vidich recalled Rolling Stone in 2013 on the iTunes Store 10th Anniversary. "It really took a company that was able to bridge these two things and come up with an attractive consumer product."


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