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Apple employees knew that if Steve Jobs turned off his iPhone, it meant one thing



Most of us when we think of the late Apple co-founder Steve Jobs probably assume the stereotype of him as a detailed obsessed quasi-workaholic, whose almost mania when it comes to the seemingly smallest details that created world-changing products like iPhone and helped Apple become the most valuable company in the world.

But Jobs̵

7; former chief operating officer Naz Beheshti paints a different picture of his old boss in his new book Break. Breathe. Choose: Become CEO for your well-being. Focused largely on her wellness coaching practice, she also sprinkles the book with nuggets about the mercury Apple CEO that prompted Apple to generate a number of hit products such as the Mac, iPod, iPhone and iPad, which were known to melt down, as employees did not live up to his standards – and there also seems to have laid a premium in quiet time where he could take a mental break, uninterrupted by the requirements of being CEO. Thus, in the rare cases where he turned off his iPhone, Apple employees seem to have had a good idea of ​​where it meant Jobs hid: In the office of Jony Ive, Apple’s former design manager, where he would be a dreamer about the future and playing with mockups and prototypes, which Jobs often referred to as his “toys”.

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“I quickly discovered what playing time looked like for Steve Jobs and how it was one of the keys to his success as a great innovator,” writes Beheshti. “Every time someone was looking for Steve, or when he could not be reached by phone, there was only one place that he could be found almost without fault: In the office of Jony Ive, Apple’s former chief of design officer.”

In the same direction, Beheshti told CNBC that the Myth of Jobs as a tyrannical taskmaster obsessed with work has been overwhelmed, to some degree. He meditated daily, she pointed out, “maintained strong relationships” and engaged in regular physical activity – the latter presumably a reference to the trips he often took, which often included participating in long conversations with people.

But it’s his penchant for cutting time to essentially hang out with Ive and his team that is particularly interesting and even German for the constant connection that many of us feel in the coronavirus era, with the traditional boundaries between work and home life more blurred than ever. Even one of the most successful, richest business figures ever, it seems, recognized the need to take clean breaks from work, to recharge and calibrate.

“We would lose our thoughts about trying to get in touch with him and try to get him to his meetings,” Beheshti writes in his book. “At some point we would have to call Jony’s office and ask for his help in pulling Steve away from his playtime … His time with Jony gave him space and opportunity to laugh, imagine, create and feel a renewed sense of freedom. “

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See the original version of this article at BGR.com


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