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Apple announces winners of its Shot on iPhone Challenge



Apple has announced the winners of its Shot on iPhone Challenge, where iPhone users were tasked with sending Apple their most amazing and creative images. Participants retain the rights to their photograph but will grant Apple a royalty-free, non-exclusive right to use the photograph.

After some controversy, the competition was changed so that the ten winners would receive a license fee for using their images. It just makes sense: While the competition must be for everyone and not just professional photographers, Apple must use the winning images on billboards, in the stores, and in advertising around the world. They will help sell iPhones. It's the kind of photographers who get paid serious money and for one of the world's richest companies to stiffen those photographers just because they can be amateur competition winners felt … cheap.

The ten images stretch the gamut from black and white to impressive vivid color, from smooth water reflections to serene landscapes and from urban to urban wildlife.

You can see all the winners at Apple Newsroom.


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