This is an impressive achievement as there are also a number of medium-sized brands that have begun to gain a larger share of the market. Even in Apple's home market, where AirPods is the best-selling model, Korean and Danish brands work well Samsung and Jabra. Cupertino's shares are relatively lower in China compared to other regions due to the growing presence of budget units.
The company is doing better in the rest of the Asia-Pacific region, but the rise of new and more affordable brands is also affecting its performance. Apple probably made the worst in Europe, where it is relatively underestimated where Jabra has a 1
In addition to new and middle brands gaining more and more popularity, another factor that had a negative impact on Apple's performance is the customers themselves. Some of those who want to get a pair of AirPods chose to wait for the new version, which appeared in front of the big iPad and service launch in March.