Epic and Apple are preparing to fight in court in the App Store (remember the entire Fortnite debacle?), So until that showdown, both sides presented filing where they put their cases. In filing released by Epic, where they spent time depositing prominent Apple executives, they claim that Apple has taken several measures to lock people inside their ecosystem. I can imagine that they suggest that if Fortnite is not available outside the App Store on iOS devices, it is anti-competitive, etc. However, it is mentioned in deposits on iMessage that caught our Android attention.
During the inauguration of Eddie Cue, senior vice president of Internet Software and Services, Cue said that in 2013 there were plans to make iMessage for Android, where it would have had “cross-compatibility with the iOS platform, allowing users of both platforms would have been able to exchange messages with each other smoothly. ”Why did not happen?
During a deposition with Craig Federighi, senior vice president of software engineering, he acknowledged that putting “iMessage on Android would simply serve to remove [an] barrier for iPhone families giving their children Android phones. “It’s funny enough, but you get what Apple thinks – Android phones are available for super cheap, and they would be the ultimate option for kids, provided the messaging features were right and worked with their parents’ phones. By making messaging a mess if a family had to split operating systems, the idea was that they would just give in and all buy Apple products.
With that in mind, my boy Phil Schiller, now an Apple Fellow, agreed that Android should not get iMessage, but was apparently more overt in admitting that it’s because they want to lock people on iOS. In a response to an email from a former Apple employee who suggested “the # 1 hardest [reason] to leave the Apple universe app is iMessage. . . iMessage is a serious lock-in, ”Schiller commented,“ moving iMessage to Android will hurt us more than help us, this email illustrates why. ”
So during all the talk over the years about the chances of iMessage coming to Android, and everyone assuming that Apple would not do it because they knew it was keeping people on iPhones, we now know that it’s exactly the truth.
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