Apple says it lost revenue due to China's temporary ban on approving new video games last year. The financial damage caused by censoring iOS mobile games was one of the many reasons Apple cited for its 4.8 billion revenue. Kr. In Greater China in the 2018 quarter, the company generally points to the country's economic downturn.
"The App Store in China is a big business for us," said Apple's finance manager, Luca Maestri, during a revenue call today. "We believe the issue of approving new game titles is temporary in nature, but clearly it affects our business right now."
The ban on video games seems to be promising even though titles are still being approved at a slow pace, and Criteria for which are allowed are not publicly known. It has been an expensive ban on an industry that was over $ 30 billion last year.
The ban apparently came out of nowhere and has been strictly enforced. Back in March, China quickly stopped approving new video game releases, which means that titles in development could not make it public. So in August, Beijing officially cemented the ban just days after President Xi Jinping held a speech on nearsightedness and authorities recommended to slow down video games as one of the solutions. The ban was tightly enforced until the last days of December, when China approved 80 new video game titles with more trickling this month.
The ban has had an obvious and immediate impact on domestic companies in China, where some analysts estimate video game giant Tencent lost over $ 1