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Analyst: Average iPhone upgrade cycle now lasts four years, up from three in 2018



It seems fair to say that since the update of the iPhone 6, the A-series processor updates have been more for future security purposes rather than current necessity for the average user. As a result, two-year upgrades, let alone annual iPhone swaps, have become increasingly rare – demonstrated by ever-decreasing Apple Store lines continuing a new launch. Now, the anecdotal findings of industry analyst Toni Sacconaghi of Bernstein confirming that the average iPhone upgrade time has risen to four years, up from three years in fiscal 2018.

Like the need for a new smartphone every year to offer a comfortable mobile experience is evaporated, sacconaghi is attributed in a note to investors on Friday that users see less need to upgrade so often because of Apple's battery replacement program and elevated prices.

Sacconaghi affects the problem as both critical and underestimated.

In our opinion, the main controversy around Apple today is the iPhone replacement cycle ̵

1; despite the fact that the iPhone base has grown by + 9% last year, we now expect the units to be -19% in fiscal policy 2019, which entails a substantial deepening in upgrade frequencies. Replacement cycles prolong … much.

Later, he predicts that approx. 16% of the current iPhone base will upgrade this year, which means what Apple is announcing in September is definitely not expected to run any other World War II.

Tim Cook has admitted slowing down iPhone upgrade speeds earlier, saying earlier that customers "keep on" iPhones a little longer than before.

Slow upgrades and stagnant smartphone sales are not just an Apple issue, however. We have reported global shipments falling since last year, as data from the IDC shows that even Samsung is seeing slow sales.

As for the AAPL, the stock has won well in recent months, but it's about $ 5 a week earlier and still has a lot of ways to go before reaching $ 1 trillion again.

AAPL once again became the world's most valuable company this week and ate at $ 175 a week. Stock on Wednesday in the 24 hours that followed the news.

Do you think the average user is upgrading their iPhone every four years now? If so, it means that many iPhone 6 users could splurging on the iPhone 11 coming later this year. Let us know what you think in the comments below!

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