Chipmakers Intel, AMD and Nvidia took the virtual step at this week’s trade show to unveil their new processors that promise to make graphics look better, load faster and improve computer performance.
“Our relationship with technology has changed fundamentally,” AMD CEO Lisa Su said in a keynote address Tuesday. “The pandemic has elevated technology to become an essential part of how we live, work, play and communicate. And at the heart of all this technology is high-performance computing.”
Hardware companies Acer, Asus, Lenovo and others unveiled their latest computers and connected monitors that put the new chips into use.
For the Taiwanese company Acer, the pandemic did not much disrupt the introduction of its new product line including several new laptops and monitors. Similarly, Asus, which is also headquartered in Taiwan, announced a wide range, from laptops to a projector and monitor.
“Because Taiwan is hardly affected [by the coronavirus pandemic] really, and this is our world headquarters, all product development has gone very smoothly, “said Acer Pan America President Gregg Prendergast. Our factories are mostly all in China … they were a bit spotty in calendar Q2, but they’ve been pretty operational ever since June. “
Acer has a significant business in the field of education and supplies Chromebooks for students and gaming laptops and monitors. Traditionally, the brand attracts PC gamers, but it is gradually expanding to console gamers as well, offering a new display that supports games on the new PlayStation 5 or Xbox Series X with optimized graphics.
“It depends on how some of these products perform. If they start to get sticky and start selling well, we will definitely expand the portfolio,” Prendergast said.
Intel debuted new processors for computers on Monday, including 11th-generation Intel chips for gaming.
Intel told CNN Business in a call last week that Apple’s decision frees the chipmaker to “figure out how we go out and compete against them [Apple] products. “Intel said it would focus on delivering the best experiences on Windows, Chrome and Linux while competing against Mac products.