Amazon Music now offers podcasts. The company released an update today that brings more than 70,000 shows to the platform, including some major titles, such as Serial and Pod Save Americaas well as new exclusive offers like a show with DJ Khaled called The first, where he will interview artists about their breakthrough hits and the stories behind them. Disgrace, a popular show from iHeartMedia, will also be exclusive to the platform starting in February 2021.
Podcasts can be listened to via the updated Amazon Music app, online or on Amazon Echo devices. Echo devices search Amazon Music by default and remember where listeners left off, no matter what platform they use to listen.
Wall Street Journal reports that Amazon will sell ads for its shows, though it̵
Of course, this now makes Amazon Music even more of a competitor to Spotify, a company already heavily invested in podcasts. Apple Music now stands out as the primary major music streaming app that has yet to integrate podcasts. Apple runs Apple Podcasts, but has kept the two closed off, though podcasts and music are combined across platforms to diversify catalogs and turn apps into go-to sites for all audio needs.
Amazon Music’s podcast update is especially exciting considering that Audible recently announced its latest and cheapest subscription plan, giving listeners access to exclusive podcasts. These shows are apparently not included in Amazon Music, which means that if people want to hear an Audible show, they will have to subscribe separately. Meanwhile, Amazon Music includes shows that are available across all platforms, which sets it apart from Audible at the moment.