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Amazon may support Prime Day Date: Report



Ecommerce giant Amazon is reportedly considering moving its annual Prime Day sales event this year.

Amazon is looking to switch Prime Day to mid to late June, according to a report from Recode, citing several internal and external sources.

Typically, the sales event took place in mid-July.

But Amazon is also considering holding another sales event in the fall, the publication reported.

A spokesman for Amazon told FOX Business that it has not yet made any announcements about the date.

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Last year, e-commerce giant Prime Day delayed until October amid the coronavirus pandemic, expanding sales to cover two days.

Although it was not immediately clear why Amazon would hold the event in June, a Recode source speculated that it could look at boosting sales in the second quarter.

Amazon typically generates a significant amount of revenue during the popular event.

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Sales on Prime Day 2019 reached nearly $ 7.1 billion.

Last year, the company did not announce its overall move from the event, but noted the thirdWholesalers raked in more than $ 3.5 billion dollars, an increase of nearly 60% year over year.

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The event also helps the company recruit more Prime members. It costs about $ 119 a year plus tax to subscribe. Amazon has north of 150 million premier members.


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