Amazon.com Inc. AMZN,
said Tuesday that it is launching Luxury Stores, a shopping experience focused on advanced fashion and beauty brands. Available in the Amazon app by invitation only to US premier members, and luxury stores are being rolled out with Oscar De La Renta with the collections before the fall and fall / winter. Other brands will participate in the coming weeks. With collections sold directly from participating brands as a “in-store”
; store experience, brands independently make decisions about their stock, selection and pricing – and Amazon offers the branding tools for brands to create and personalize content in each of their unique brand voices, “the e-commerce giant said in a statement. In addition to clothing and accessories, the launch includes video content starring model and actress Cara Delevingne. The platform will also offer technology such as “View 360”, an interactive feature available on selected garments that allows customers to look at items in more detail. Amazon shares have risen 68% for the year to date, while the S&P 500 index SPX,
has gained 4.7% during the period.