The National Football League and Amazon are in negotiations that the e-commerce giant’s streaming service, Prime Video, will exclusively carry more Thursday Night Football games, people familiar with the matter tell the Wall Street Journal.
The deal, if agreed, could cost the tech giant $ 1 billion. Pr. Season.
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Amazon has had streaming rights for Thursday Night Football since 201
Last year, Amazon extended its Thursday night deal, and as part of the deal, they were given exclusive national rights to a Saturday game. Last December 26, Amazon aired Week 16 matchup between the San Francisco 49ers and Arizona Cardinals. The current deal to share Thursday’s telecasts and the only exclusive game on Saturday runs through the 2022 season. The new agreement will reportedly enter into force at the conclusion of the current contract.
Fox Corporation, the parent company of Fox Business, acquired “Thursday Night Football” broadcasting rights as of 2018. The current contract will also be implemented through the 2022 season.
Representatives of the NFL and Amazon declined to comment.
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Despite the strong rating of “Thursday Night Football,” the high price tag has made it difficult for NFL TV partners in a period of fragmented television audiences. But the potential price of 1 billion. $ Would be easy for Amazon, which last year saw its market value hit $ 1.5 trillion.
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There is still a risk to Amazon. The Wall Street Journal reported that Saturday, exclusively with the 49ers and Cardinals on Saturday, attracted an average audience of less than five million. According to The Hollywood Reporter, games on CBS, ESPN, Fox, NBC and the league-owned NFL Network averaged about 14.9 million viewers. “Thursday Night Football” on Fox and the NFL Network drew 11.89 million viewers.
Meanwhile, broadcasting rights deals with Fox, Comcast’s NBC, ViacomCBS and Walt Disney Company’s ESPN could be in place as early as next week, with TV networks expected to pay as much as double their current rates for Sunday and Monday franchise deals likely to run as long as 11 years.