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Amazon Alexa Skill Growth falls globally in the first half of 2019, but Alexa Skills Pass 60k in the US and 30k in the UK.



  • Amazon Alexa Skills Growth in the US dropped from an average of 85 new skills a day in 2018 to only 36 per day. Day in first half of 2019
  • Amazon says skill growth is not the same during the year, but compared to the first half of 2018 with the first half of 2019 in the US, the decline was still a significant 38%. The January-June period in 2019 was significantly lower than the corresponding period of 2017 and 2018.
  • New skill launches a day also fell in the UK and Germany from 57 to 23 and 1
    3 to 7, respectively
  • This led to only 11% , 14%, 16% rise in overall US, UK and Germany skills in the first six months of 2019. The slowest growth rate recorded for these Alexa skill stores
  • Australia showed the slower growth rate of only 6% As all countries saw a new slowdown introduction

The growth of new Amazon Alexa launches in the US was lowered in the first half of 2019 to the lowest level in a January to June period on record. New Alexa skills in the US were introduced at a price of 36 pr. Day in the first half of 2019 compared to 57 pr. Day in the same period in 2018 and 46 per. Day in 2017.

It is true that the introduction rate for Alexa skills was higher in the second half of 2017 and 2018 than in the first half. So, Alexa skill growth in the US may recover. However, it is noteworthy that the number of new Alexa skills introduced in early 2019 was the lowest six-month record on record since Voicebot has tracked skill store activity. Patrick Givens from Vayner Media commented on the data observation:

I think many companies and individual designers alike who intend to enter space have already launched a skill. Now their efforts are spent on optimization informed by learning from using the first (or first few) skills as opposed to launching net-new experiences as new skills. If so, I think it's a good sign in the room. At this stage, experience volume seems to be a secondary quality problem that must be primary if we are to start building more interesting and committed user behavior. "

Pat Higbie, CEO of XAPPmedia, concluded a conclusion and sees a new focus on quality or quantity says," to see the pickup in serious qualification plans of big brands, my understanding is that the number of toy competencies has fallen for non-use / earnings. We know that promotion of skills is essential for driving and important brands that understand the importance of voice and are willing to promote their skills enter the market. "

Decline in Alexa Skills Introductions Not Restricted to the United States

Downturn in New Alexa Skills Introductions was not limited to the US Six countries evaluated by Vociebot.ai all saw the speed of new Alexa skills launching in the first half 2019 Alexa falls by at least 44% over the full 2018. Although each of these countries sees an increase of 99% in the second half of the Alexa skill release rate as in 2018, they will still not reach the average 2018.

[19659010] Gene Munster, a managing partner of Loup Ventures, says the lack of clear paths to revenue generation causes developers to focus on mobile platforms, commenting: "We are still waiting for a compelling developer's revenue path to get around voice. Meanwhile, developers are spending their time on mobile. When we get a voice unicorn, which is a function of time, developers will run back. "

Brandon Kaplan, CEO of Qualified Creative, puts a better point on this concept and says:" Many early users can find that revenue generated is less than they originally expected, and that has meant that people switches focus back to other channels. It will change [back] over time as In-Skill Purchasing (ISP) and other revenues grow. "

Developers in several countries have also suggested Voicebot that a decrease in Alexa Rewards payouts could make it less attractive to build new skills or finance development activities. At the same time, Amazon has been promoting skills that have In-Skill Purchasing (ISP) or multimodal capabilities. Both of these initiatives tend to focus the developer effort on functionality enhancements for existing skills as opposed to launching new titles.

NB The more imbalances of new skills introductions to Australia and Canada are partly due to the fact that both Countries come online with Alexa in late 2017 and early 2018. In addition, each country has benefited in terms of new skills introduced by skills originally created for the US and the United States, which are enabled for use in Australia and Canada a lot. shortly after the countries first launched Echo smart speakers.

Alexa Finished heathen stories hit new milestones in spite of decline

Despite the decline in new skill introductions, each country experienced growth in the first half of 2019. The US Alexa skill store outperformed 63,000 skills in the period, the UK rising to 34,000. Canada now has more than 25,000 and Australia nearly 24,000. Germany exceeded 9,000 skills, and France has nearly 1,500.

In its first quarterly report, Amazon acknowledged that over 90,000 unique Alexa skills are available worldwide. Many of these skills are implemented in several countries.

Amazon Alexa Skills Stories Rising fast in the US, UK, Germany, France, Japan, Canada and Australia

Demographic data for audio assistants – Young consumers more likely to owning smart speakers while over 60 rejects toward Alexa and Siri





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