Amazon CEO Jeff Bezos with Amazon India Chief Amit Agarwal during Amazon’s annual Smbhav event at Jawahar Lal Nehru Stadium on January 16, 2020 in New Delhi, India.
Pradeep Gaur / Mint via Getty Images
Amazon is pushing deeper into education with a new learning platform designed to help students in India enter prestigious engineering colleges.
The so-called Amazon Academy, which was announced on Wednesday, will be available via a new Android app and a website. It is designed to help the students prepare for the joint entrance exam which is an assessment made for admission to certain engineering colleges in India.
Amazon said the Amazon Academy will include curated learning materials, live lectures and assessments in math, physics and chemistry. The platform also includes live mock tests designed to mimic the JEE exam experience.
“Amazon Academy aims to bring affordable, high-quality education to all, starting with those preparing for technical entrance exams,”
“Our mission is to help students achieve their results, while empowering educators and content partners to reach millions of students. Our primary focus has been on content quality, deep learning analysis and student experience. This launch will help technical aspirants prepare better and achieve the winning edge in JEE. “
Amazon said the content is currently available for free and “will continue to be for the next few months,” suggesting it will eventually begin charging students.
Amazon has a number of other training platforms and initiatives, including AWS Educate, which are designed to help people get hold of Amazon’s cloud platform, Amazon Web Services. There is also Amazon Ignite, which connects educational content creators to Amazon customers and helps them sell things like lesson plans and class games like digital downloads.
Featuring US technology giants Google and Apple have their own training offerings. For example, Google for Education provides customized versions of multiple Google products, while Apple offers students and teachers discounts on its hardware.
Amazon and India
Home to over 1.3 billion people, India is a huge market. Over the past few years, Amazon has scaled up its operations in the country, which still has a relatively growing e-commerce market compared to neighboring China and countries in the West.
Reports suggest that Amazon now employs over 65,000 people in the country, though Amazon declined to comment when CNBC tried to confirm the figure. Last May, Amazon said it needed to hire 50,000 more temporary staff in India to meet Covid demand.
The technology giant with headquarters in Seattle opened a large new office with space for over 15,000 workers in Hyderabad in December 2019, which is said to be the company’s largest single building in the world.
Amazon’s online career portal shows that the company is looking for software development engineers and front-end engineers in India to work at Amazon Pay, which is an online payment service owned by Amazon.
“We are looking for Sr. Engineers to build a payment platform that will offer new payment mechanisms to our millions of customers and enable ‘cash for digital’ economy,” reads a job advertisement.
It continues: “Amazon India Payments has a bold vision to become the most reliable, widely accepted payment solution to and from Amazon for both online and offline transactions. To carry out this vision, Amazon India systematically invests in local product innovation in areas of payment experience, payment processing , innovative payment instruments and trading solutions. “