The Alliance of American Football should be considered a fairly successful audience for its first game
Via Sports TV Ratings, the first AAF game, aired on CBS on Saturday night, 2.913 million viewers between 9 pm and 11 p.m. Eastern. That's a far cry from what any NFL game draws, but by the standards of most network television programming on a Saturday night, it was solid.
By way of comparison, the NBA game on ABC drew 2.524 million viewers during that same 9 -11 hour slot.
For another comparison, the NFL Honors awards show, which drew 3.42 million viewers.
The big question facing the AAF, of course, is whether fans were curious to tune in as a one-time thing and will now tune the league, or whether it can grow that fan base. For the rest of the regular season, the AAF will be on TNT, NFL Newtork, CBS Sports Network or the streaming B / R Live service, and it's fair to assume that none of those outlets will ever get 2.9 million viewers for an AAF game.
But if the AAF can top 3 million for its championship game, which airs on CBS in April, that would be a strong indication that the fans are there. And that the AAF will make it to 2020, and maybe beyond.