LONDON – Standing outside the Lilywhites Sandwich Bar, Ali Demirci proudly pointed to the fresh paint on the window frame. Its color was one of the on-trend grays from an upscale catalog with a name like Elephant's Breath or Slipper Satin. "The club came and did it," said Demirci. He looked upward toward the other minor change to the store he owned a few weeks ago: a bright white sign. "But I installed it myself."
On the other side of the road, the change has been more drastic. The window seating at the Lilywhites Sandwich Bar now offers a glimpse of the gleaming glass front of the $ 1
The area is, of course, familiar: the new stadium is on the same spot as the atmospheric, historic, old White Hart Lane, where Spurs played for 118 years. The horizon, however, is different: the club hopes the new stadium represents not only a big leap forward for Spurs-proof in concrete and steel, that this team belongs to Europe's leading forces – but to English football as a whole.
Chris Lee, its chief architect, said he had looked at some 300 stadiums around the world for inspiration and incorporated the best elements he could find in what he felt the "best" stadium on the planet: an arena should Be more modern than Wembley, slimmer than Old Trafford, bigger (crucial) than Arsenal's home in the Emirates. It should presume what Daniel Levy, the Spurs president, described as a "new standard" for sports stadiums.
The Arena's centerpiece is the largest single-tier stand in England that can hold 17,500 fans, modeled on Borussia Dortmunds Südtribune – known, more commonly as the yellow wall. It claims to be home to the longest bar in Europe. It has a retractable field that allows it to host not only Premier League matches but N.F.L. games too. It has its own micro brewery and a restaurant run by a Michelin-star chef. And in what is probably the first for a football team, Spurs will have their own sommelier on site.
The appeal to Levy and the club is, of course, the economic boost that can bring: more fans, spending more time and more money, all of it flowing straight into the team boxes. Levy said Tuesday that with the extra revenue generated by the stadium, Spurs & # 39; income would be in the top 10 world.
This is a team that has long had to drive and trade on the transfer market. Sunday, club manager Mauricio Pochettino received he and his staff laughing at the sight of Naby Keita and Fabinho, who were worth 100 million talents combined on Liverpool's bench when the teams met, representing a luxury way beyond Spurs. Tottenham's new home is about to change it to make Spurs a club that can compete with the elite, not just on the field but out of it.
However, the effects of the stadium will resonate beyond Spurs & # 39; balance. The club has long argued that it can be a "catalyst" for the regeneration of the neighborhood around it. On a news media presentation on Tuesday, the club's managing director, Donna Cullen, opened a photo of a burning car: a reminder of the rebels who scared the area – before they spread across the capital and the country – in 2011.
The hot, anger summer, said Cullen, the "trigger" for Spurs was thinking about what it could do to improve not only its own horizons, but those of the place it represents. The area around Tottenham, Haringey, is the fifth most affected neighborhood in London she said: The club was taken over by a spirit of "let's see what we can do."
The municipality of Haringay Council fully accept the idea that Tottenham's rebirth rests on the stadium. Charles Adje, who is responsible for regeneration, said he would not use the word "catalyst" himself, but he acknowledged that it "adds value to the area."
Both the club and the council project, which the new stadium could pour about 293 million. £ a year in the local economy Spurs estimated that it would be responsible for more than 1,700 jobs. "This stadium and this new club will make a massive, big difference to Tottenham's population," said David Lammy, Tottenham's parliamentarian this week.
It will also take time of course. So far, the main visible differences at Tottenham High Road are the new facades of the sandwich bar, grocery store and a handful of other properties across the stadium. The streets that run to and from it are otherwise very similar as always: a jumble of jerk chicken sites and nail beams, Polish supermarkets and tumbledown mechanics.
Smoking a cigarette outside the hair salon, he has been running for 25 years, Inan Gulecyuz said he was happy to wait. The stadium opening is technically bad news for him: Business drops on game days, he said and with football and N.F.L. To fit in, he will lose a small trade.
That he hopes will be offset by the benefits it will bring. "They've changed many stores right up the road," he said. "Hopefully the same will also happen on the road."
A little further from the stadium, Irfan Sahin served coffee in Fieldseat, his delicacy, café, bookstore and organic food market. Soft classical music played overhead.
Sahin said he expected the stadium to change the area's character, to encourage more companies to open – "There are no other Michelin-starred restaurants in northern London," he noted – but then, he said, Tottenham is changing anyway: In London, gentrification is a constant tide, no matter where football clubs play.
"It is very different from when I first came here in 2001," he said. "It's slow, of course: We had two gang matches just outside in the last year or so. But there are several places that open all the time: bars and pubs and cafes and restaurants. It's not as expensive as central London or as expensive as East London, so it's a good place to open. Hopefully the stadium will get better. "
The academic literature is unclear as to whether it will be true. Writing in the Journal of Economic Perspectives in 2000, John Siegfried and Andrew Zimbalist – based mainly on case studies in the United States – concluded that while holders have claimed that sports facilities increase local economic activity, economic justification and empirical evidence do the opposite. "
There are those in Tottenham who certainly feel deprived of the speed of change and of reconciliation proposals supported by the Council and the club.
" There is a real risk that businesses will go out of business if we cannot find alternative places in the neighborhood, "says Feruk Tepeyurt, owner of a local carpentry firm and chairman of Peacock Industrial Estate, home to more than 50 small businesses, but under both the Council's plans and a separate project proposed by the club, To become a park "Do we need a park, or do we need a small business community, many of them run by local, black and minority ethnic people?"
Of course, it is the excitement of any regeneration: the question of who should work for whose needs it is to meet. "There is a thin dividing line between seeing the stadium as a catalyst for regeneration and a Trojan horse for social cleansing," says Mark Panton, a aka demiker at Birkbeck College, who has written a lot about the dispute.
There is a change to come: Transport to London, the capital's transit authority, is expected to accept a proposal to rename White Hart Lane, the nearest train station to the stadium, to Tottenham Hotspur.
It's not unprecedented – Arsenal has had its own tube stop, dating to the 1930s – but it's not universally popular either. The objection is based on the idea of deleting the station's name wipes a century or so of history; that it unnecessarily gathers him-fistedly the identities of the Tottenham area and the Tottenham team; that it creates the impression, deep beneath the fresh layers of paint that the place exists to serve the club, rather than the club exists to reflect the place.